Marian Friestad

About

Marian Friestad is a scholar working on Sociology and Political Science, Marketing and Gender Studies. According to data from OpenAlex, Marian Friestad has authored 14 papers receiving a total of 3.5k indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Sociology and Political Science, 7 papers in Marketing and 4 papers in Gender Studies. Recurrent topics in Marian Friestad’s work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Media, Gender, and Advertising (4 papers). Marian Friestad is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Media, Gender, and Advertising (4 papers). Marian Friestad collaborates with scholars based in United States. Marian Friestad's co-authors include Peter Wright, David M. Boush, Gregory M. Rose, Esther Thorson, Annie Lang, Wayne D. Hoyer, Jacob Jacoby and Mary Anne Fitzpatrick and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Consumer Psychology.

In The Last Decade

Co-authorship network of co-authors of Marian Friestad i

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Fields of papers citing papers by Marian Friestad

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Marian Friestad. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Marian Friestad may publish in the future.

Countries citing papers authored by Marian Friestad

Since Specialization

Citations

This map shows the geographic impact of Marian Friestad's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marian Friestad with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marian Friestad more than expected).

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