Mark Bergen

7.3k citations
63 papers · 5.2k · 1 hit paper · h-index 32

Impact in

  • Marketing top 0.2%
    • Consumer Market Behavior and Pricing
    • Innovation and Knowledge Management
    • Digital Platforms and Economics
    • Business Strategy and Innovation
    • Sustainable Supply Chain Management

Papers in

    • Consumer Market Behavior and Pricing 34
    • Merger and Competition Analysis 18
    • Economics of Agriculture and Food Markets 16
    • Economic theories and models 6

Mark Bergen

61 papers receiving 4.7k citations

Mark Bergen's Hit Papers

Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories 1992 · 827 citations
8270+11+22Years since publication250500750

Peers

Mark Bergen
Comparison fields: 5 of 105
  • Marketing 1.9k
  • Strategy and Management 2.5k
  • Management Information Systems 1.3k
  • Organizational Behavior and Human Resource Management 889
  • Tourism, Leisure and Hospitality Management 110
Replace Shantanu Dutta with:
Shantanu Dutta United States
Anne T. Coughlan United States
Wujin Chu South Korea
Sundar G. Bharadwaj United States
Rajshekhar G. Javalgi United States
Douglas W. Vorhies United States
Robert E. Morgan United Kingdom
Nigel F. Piercy United Kingdom
Paul Matthyssens Belgium
Robert P. Leone United States
Mark Bergen relative to Shantanu Dutta United States Shantanu Dutta's profile →
Citations per field
00.5×1.6×
Shantanu Dutta · 1×
Citations per year

Countries citing papers authored by Mark Bergen

Since Specialization
Citations

This map shows the geographic impact of Mark Bergen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Bergen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Bergen more than expected).

Fields of papers citing papers by Mark Bergen

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark Bergen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Bergen. The network helps show where Mark Bergen may publish in the future.

Co-authors

The 25 scholars most cited alongside Mark Bergen, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Mark Bergen Line = papers co-authored together Mark Bergen links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 63 papers — load more, or switch the sort, to bring in the rest.

#Work
1
Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories
Hit paper breakdown →
1992827
2 1997431
3 2003420
4 2004361
5 1992339
6 2003286
7 2010179
8 2002161
9 1995160
10 1992158
11 1997145
12 1996131
13 1999110
14 1994108
15
Competing with gray markets
200492
16 200288
17 199785
18 200584
19 200681
20 199676

About Mark Bergen

Mark Bergen is a scholar working on Marketing, Economics and Econometrics, Strategy and Management, Management Science and Operations Research and General Economics, Econometrics and Finance, having authored 63 papers that have together received 5.2k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (34 papers), Merger and Competition Analysis (18 papers), Economics of Agriculture and Food Markets (16 papers), Digital Platforms and Economics (9 papers), Auction Theory and Applications (7 papers), Economic theories and models (6 papers), Business Strategy and Innovation (6 papers) and Monetary Policy and Economic Impact (6 papers). The work is most often cited by research in Marketing (1.9k citations), Strategy and Management (2.5k citations), Management Information Systems (1.3k citations), Organizational Behavior and Human Resource Management (889 citations) and Tourism, Leisure and Hospitality Management (110 citations). Mark Bergen has collaborated with scholars based in United States, Israel and Canada. Frequent co-authors include Shantanu Dutta, Orville C. Walker, Margaret A. Peteraf, Mark Zbaracki, Daniel Lévy, Ananth V. Iyer, George John, Shantanu Dutta, Jan B. Heide and Mark Ritson. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research, Managerial and Decision Economics, Strategic Management Journal and The Journal of Law and Economics.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact