Bart J. Bronnenberg
Impact in
- Marketing top 0.1%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
Papers in
- Marketing 55
- Consumer Market Behavior and Pricing 54
- Consumer Retail Behavior Studies 12
-
- Economics of Agriculture and Food Markets 18
- Merger and Competition Analysis 11
- Economic and Environmental Valuation 11
- Co-authors
- Sridhar Balasubramanian (1 shared paper)Robert A. Peterson (1 shared paper)Jean‐Pierre Dubé (14 shared papers)Carl F. Mela (6 shared papers)Wilfried R. Vanhonacker (4 shared papers)Vijay Mahajan (5 shared papers)Paulo Albuquerque (10 shared papers)Jun B. Kim (4 shared papers)
- Journals
- Marketing Science (15 papers)Journal of Marketing Research (14 papers)Marketing Letters (4 papers)Management Science (3 papers)Quantitative Marketing and Economics (2 papers)
- Partner nations
- United StatesNetherlandsUnited Kingdom
In The Last Decade
Bart J. Bronnenberg
63 papers receiving 3.6k citations
Bart J. Bronnenberg's Hit Papers
Peers
Comparison fields: 5 of 96
- Marketing 2.7k
- Tourism, Leisure and Hospitality Management 140
- Information Systems and Management 577
- General Decision Sciences 123
- Strategy and Management 803
Countries citing papers authored by Bart J. Bronnenberg
This map shows the geographic impact of Bart J. Bronnenberg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bart J. Bronnenberg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bart J. Bronnenberg more than expected).
Fields of papers citing papers by Bart J. Bronnenberg
This network shows the impact of papers produced by Bart J. Bronnenberg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bart J. Bronnenberg. The network helps show where Bart J. Bronnenberg may publish in the future.
Co-authors
The 25 scholars most cited alongside Bart J. Bronnenberg, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 65 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Exploring the Implications of the Internet for Consumer Marketing Hit paper breakdown → | 1997 | 1036 |
| 2 | 2008 | 280 | |
| 3 | 2010 | 166 | |
| 4 | 2012 | 165 | |
| 5 | 2017 | 164 | |
| 6 | 1996 | 145 | |
| 7 | 2000 | 133 | |
| 8 | 1996 | 118 | |
| 9 | 2015 | 98 | |
| 10 | 2016 | 97 | |
| 11 | 2003 | 93 | |
| 12 | 2001 | 89 | |
| 13 | 2010 | 83 | |
| 14 | 1996 | 80 | |
| 15 | 2007 | 78 | |
| 16 | 2005 | 73 | |
| 17 | 2004 | 69 | |
| 18 | 2009 | 68 | |
| 19 | 2002 | 56 | |
| 20 | 2010 | 53 |
About Bart J. Bronnenberg
Bart J. Bronnenberg is a scholar working on Marketing, Economics and Econometrics, Strategy and Management, Management Science and Operations Research and Tourism, Leisure and Hospitality Management, having authored 65 papers that have together received 3.9k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (54 papers), Digital Platforms and Economics (18 papers), Economics of Agriculture and Food Markets (18 papers), Consumer Retail Behavior Studies (12 papers), Innovation Diffusion and Forecasting (12 papers), Merger and Competition Analysis (11 papers), Economic and Environmental Valuation (11 papers) and Wine Industry and Tourism (6 papers). The work is most often cited by research in Marketing (2.7k citations), Tourism, Leisure and Hospitality Management (140 citations), Information Systems and Management (577 citations), General Decision Sciences (123 citations) and Strategy and Management (803 citations). Bart J. Bronnenberg has collaborated with scholars based in United States, Netherlands and United Kingdom. Frequent co-authors include Sridhar Balasubramanian, Robert A. Peterson, Jean‐Pierre Dubé, Carl F. Mela, Wilfried R. Vanhonacker, Vijay Mahajan, Paulo Albuquerque, Jun B. Kim, Michael W. Kruger and Luc Wathieu. Their work appears in journals such as Marketing Science, Journal of Marketing Research, Marketing Letters, Management Science and Quantitative Marketing and Economics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.