Wujin Chu
Impact in
- Marketing top 0.5%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Strategy and Management top 0.5%
- Innovation and Knowledge Management
- International Business and FDI
Papers in
- Marketing 37
- Consumer Market Behavior and Pricing 16
- Consumer Behavior in Brand Consumption and Identification 12
- Consumer Perception and Purchasing Behavior 6
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- Outsourcing and Supply Chain Management 8
- Co-authors
- Jeffrey H. Dyer (9 shared papers)Erin Anderson (3 shared papers)Barton A. Weitz (2 shared papers)Eitan Gerstner (6 shared papers)James D. Hess (6 shared papers)Mee Ryoung Song (7 shared papers)Preyas S. Desai (1 shared paper)Chris Baumann (5 shared papers)
- Journals
- Journal of International Business Studies (3 papers)Marketing Letters (3 papers)Marketing Science (3 papers)Journal of Marketing Research (2 papers)Journal of Consumer Behaviour (2 papers)
- Partner nations
- South KoreaUnited StatesAustralia
In The Last Decade
Wujin Chu
63 papers receiving 3.7k citations
Wujin Chu's Hit Papers
Peers
Comparison fields: 5 of 100
- Marketing 1.2k
- Strategy and Management 1.9k
- Management Information Systems 1.1k
- Organizational Behavior and Human Resource Management 1.1k
- Information Systems and Management 301
Countries citing papers authored by Wujin Chu
This map shows the geographic impact of Wujin Chu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wujin Chu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wujin Chu more than expected).
Fields of papers citing papers by Wujin Chu
This network shows the impact of papers produced by Wujin Chu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wujin Chu. The network helps show where Wujin Chu may publish in the future.
Co-authors
The 25 scholars most cited alongside Wujin Chu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 66 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The Role of Trustworthiness in Reducing Transaction Costs and Improving Performance: Empirical Evidence from the United States, Japan, and Korea Hit paper breakdown → | 2003 | 1104 |
| 2 | 2000 | 474 | |
| 3 | 1987 | 347 | |
| 4 | 2010 | 322 | |
| 5 | 1994 | 172 | |
| 6 | 2019 | 163 | |
| 7 | 1992 | 154 | |
| 8 | 1996 | 138 | |
| 9 | 1998 | 118 | |
| 10 | 1995 | 117 | |
| 11 | 2005 | 93 | |
| 12 | 1987 | 83 | |
| 13 | 2010 | 61 | |
| 14 | 2017 | 61 | |
| 15 | 2019 | 52 | |
| 16 | 2012 | 50 | |
| 17 | 1993 | 46 | |
| 18 | 1997 | 42 | |
| 19 | 2021 | 38 | |
| 20 | 1992 | 36 |
About Wujin Chu
Wujin Chu is a scholar working on Marketing, Management Information Systems, Management Science and Operations Research, Strategy and Management and Applied Psychology, having authored 66 papers that have together received 4.0k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (16 papers), Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (8 papers), Outsourcing and Supply Chain Management (8 papers), Behavioral Health and Interventions (7 papers), Customer Service Quality and Loyalty (7 papers), Auction Theory and Applications (7 papers) and Consumer Perception and Purchasing Behavior (6 papers). The work is most often cited by research in Marketing (1.2k citations), Strategy and Management (1.9k citations), Management Information Systems (1.1k citations), Organizational Behavior and Human Resource Management (1.1k citations) and Information Systems and Management (301 citations). Wujin Chu has collaborated with scholars based in South Korea, United States and Australia. Frequent co-authors include Jeffrey H. Dyer, Erin Anderson, Barton A. Weitz, Eitan Gerstner, James D. Hess, Mee Ryoung Song, Preyas S. Desai, Chris Baumann, Jooyoung Park and Beomjoon Choi. Their work appears in journals such as Journal of International Business Studies, Marketing Letters, Marketing Science, Journal of Marketing Research and Journal of Consumer Behaviour.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.