Mark Ritson
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
-
- Monetary Policy and Economic Impact
- Economic Theory and Policy
Papers in
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Market Behavior and Pricing 4
-
- Media, Gender, and Advertising 5
- Co-authors
- Richard Elliott (4 shared papers)Mark Bergen (6 shared papers)Mark Zbaracki (6 shared papers)Daniel Lévy (6 shared papers)Shantanu Dutta (5 shared papers)Jonathan E. Schroeder (2 shared papers)Stefano Puntoni (2 shared papers)Susan Dobscha (1 shared paper)
- Journals
- Journal of Consumer Research (3 papers)Harvard business review (2 papers)European Management Journal (1 paper)Zoonoses and Public Health (1 paper)The Review of Economics and Statistics (1 paper)
- Partner nations
- CanadaUnited StatesIsrael
In The Last Decade
Mark Ritson
27 papers receiving 1.1k citations
Peers
Comparison fields: 5 of 108
- Marketing 557
- General Economics, Econometrics and Finance 223
- Tourism, Leisure and Hospitality Management 37
- Gender Studies 175
- Museology 57
Countries citing papers authored by Mark Ritson
This map shows the geographic impact of Mark Ritson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Ritson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Ritson more than expected).
Fields of papers citing papers by Mark Ritson
This network shows the impact of papers produced by Mark Ritson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Ritson. The network helps show where Mark Ritson may publish in the future.
Co-authors
The 25 scholars most cited alongside Mark Ritson, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 28 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2004 | 361 | |
| 2 | 1999 | 315 | |
| 3 | 2013 | 80 | |
| 4 | 2010 | 78 | |
| 5 | Pricing as a Strategic Capability | 2003 | 61 |
| 6 | 2012 | 56 | |
| 7 | 2003 | 41 | |
| 8 | Marketing Heretics: Resistance Is/Is Not Futile | 1999 | 34 |
| 9 | Reframing Ikea: commodity signs, consumer creativity and the social/self dialectic | 1996 | 27 |
| 10 | 2012 | 23 | |
| 11 | 1999 | 21 | |
| 12 | 2003 | 20 | |
| 13 | 2012 | 19 | |
| 14 | Should You Launch a Fighter Brand | 2009 | 18 |
| 15 | 2003 | 18 | |
| 16 | 2002 | 17 | |
| 17 | Advertising Literacy and the Social Signification of Cultural Meaning | 1995 | 13 |
| 18 | Practicing Existential Consumption: the Lived Meaning of Sexuality in Advertising | 1995 | 9 |
| 19 | 2017 | 8 | |
| 20 | The Social Uses of Advertising | 1999 | 5 |
About Mark Ritson
Mark Ritson is a scholar working on Marketing, Gender Studies, Economics and Econometrics, Food Science and Infectious Diseases, having authored 28 papers that have together received 1.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Media, Gender, and Advertising (5 papers), Consumer Market Behavior and Pricing (4 papers), Food Safety and Hygiene (3 papers), Viral gastroenteritis research and epidemiology (3 papers), Fashion and Cultural Textiles (2 papers), Economic theories and models (2 papers) and Salmonella and Campylobacter epidemiology (2 papers). The work is most often cited by research in Marketing (557 citations), General Economics, Econometrics and Finance (223 citations), Tourism, Leisure and Hospitality Management (37 citations), Gender Studies (175 citations) and Museology (57 citations). Mark Ritson has collaborated with scholars based in Canada, United States and Israel. Frequent co-authors include Richard Elliott, Mark Bergen, Mark Zbaracki, Daniel Lévy, Shantanu Dutta, Jonathan E. Schroeder, Stefano Puntoni, Susan Dobscha, Jason Stone and Eleni Galanis. Their work appears in journals such as Journal of Consumer Research, Harvard business review, European Management Journal, Zoonoses and Public Health and The Review of Economics and Statistics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.