Michael W. Kruger

13 papers and 540 indexed citations i.

About

Michael W. Kruger is a scholar working on Marketing, Economics and Econometrics and Sociology and Political Science. According to data from OpenAlex, Michael W. Kruger has authored 13 papers receiving a total of 540 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 4 papers in Economics and Econometrics and 2 papers in Sociology and Political Science. Recurrent topics in Michael W. Kruger’s work include Consumer Market Behavior and Pricing (6 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Communication in Education and Healthcare (2 papers). Michael W. Kruger is often cited by papers focused on Consumer Market Behavior and Pricing (6 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Communication in Education and Healthcare (2 papers). Michael W. Kruger collaborates with scholars based in United States, The Netherlands and Italy. Michael W. Kruger's co-authors include Bart J. Bronnenberg, Carl F. Mela, Kusum L. Ailawadi, Aradhna Krishna, Jie Zhang, Richard M. Goodwin, Alessandro Vercelli and Michael J. Beatty and has published in prestigious journals such as Journal of Marketing Research, Marketing Science and Psychological Reports.

In The Last Decade

Co-authorship network of co-authors of Michael W. Kruger i

Fields of papers citing papers by Michael W. Kruger

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Michael W. Kruger. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Michael W. Kruger may publish in the future.

Countries citing papers authored by Michael W. Kruger

Since Specialization
Citations

This map shows the geographic impact of Michael W. Kruger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael W. Kruger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael W. Kruger more than expected).

Rankless by CCL
2025