Vijay Mahajan
Impact in
- Marketing top 0.02%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
-
- Innovation Diffusion and Forecasting
Papers in
-
- Innovation Diffusion and Forecasting 66
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- Digital Platforms and Economics 38
- Innovation and Knowledge Management 14
- Co-authors
- Eitan Muller (35 shared papers)Frank M. Bass (5 shared papers)Rajagopal Raghunathan (4 shared papers)Ravindra Chitturi (3 shared papers)Judy Frels (1 shared paper)Thomas A. Burnham (1 shared paper)Subhash Sharma (10 shared papers)Jerry Wind (7 shared papers)
- Journals
- Journal of Marketing (30 papers)Journal of Marketing Research (27 papers)Technological Forecasting and Social Change (15 papers)International Journal of Research in Marketing (11 papers)Journal of Product Innovation Management (10 papers)
- Partner nations
- United StatesIsraelIndia
In The Last Decade
Vijay Mahajan
198 papers receiving 19.0k citations
Vijay Mahajan's Hit Papers
Peers
Comparison fields: 5 of 189
- Marketing 7.7k
- Management Science and Operations Research 7.8k
- Strategy and Management 6.7k
- Organizational Behavior and Human Resource Management 3.6k
- Information Systems and Management 2.1k
Countries citing papers authored by Vijay Mahajan
This map shows the geographic impact of Vijay Mahajan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vijay Mahajan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vijay Mahajan more than expected).
Fields of papers citing papers by Vijay Mahajan
This network shows the impact of papers produced by Vijay Mahajan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vijay Mahajan. The network helps show where Vijay Mahajan may publish in the future.
Co-authors
The 25 scholars most cited alongside Vijay Mahajan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 211 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | New Product Diffusion Models in Marketing: A Review and Directions for Research Hit paper breakdown → | 1991 | 1755 |
| 2 | Consumer Switching Costs: A Typology, Antecedents, and Consequences Hit paper breakdown → | 2003 | 1385 |
| 3 | New Product Diffusion Models in Marketing: A Review and Directions for Research Hit paper breakdown → | 1990 | 777 |
| 4 | Innovation diffusion and new product growth models: A critical review and research directions Hit paper breakdown → | 2010 | 711 |
| 5 | Delight by Design: The Role of Hedonic Versus Utilitarian Benefits Hit paper breakdown → | 2008 | 692 |
| 6 | Models for Innovation Diffusion Hit paper breakdown → | 1985 | 624 |
| 7 | Delight by Design: The Role of Hedonic versus Utilitarian Benefits Hit paper breakdown → | 2008 | 597 |
| 8 | New Product Diffusion Models in Marketing: A Review and Directions for Research Hit paper breakdown → | 1990 | 565 |
| 9 | 1985 | 470 | |
| 10 | 2003 | 450 | |
| 11 | 1997 | 404 | |
| 12 | 1993 | 402 | |
| 13 | 2005 | 360 | |
| 14 | 2007 | 345 | |
| 15 | 1976 | 344 | |
| 16 | 1984 | 319 | |
| 17 | 1995 | 300 | |
| 18 | 1990 | 291 | |
| 19 | 1995 | 290 | |
| 20 | 1985 | 276 |
About Vijay Mahajan
Vijay Mahajan is a scholar working on Management Science and Operations Research, Strategy and Management, Economics and Econometrics, Marketing and Accounting, having authored 211 papers that have together received 21.6k indexed citations. Recurring topics across this work include Innovation Diffusion and Forecasting (66 papers), Consumer Market Behavior and Pricing (40 papers), Digital Platforms and Economics (38 papers), Firm Innovation and Growth (22 papers), Corporate Finance and Governance (18 papers), Consumer Behavior in Brand Consumption and Identification (14 papers), Innovation and Knowledge Management (14 papers) and Economic Growth and Productivity (12 papers). The work is most often cited by research in Marketing (7.7k citations), Management Science and Operations Research (7.8k citations), Strategy and Management (6.7k citations), Organizational Behavior and Human Resource Management (3.6k citations) and Information Systems and Management (2.1k citations). Vijay Mahajan has collaborated with scholars based in United States, Israel and India. Frequent co-authors include Eitan Muller, Frank M. Bass, Rajagopal Raghunathan, Ravindra Chitturi, Judy Frels, Thomas A. Burnham, Subhash Sharma, Jerry Wind, Sridhar Balasubramanian and Pravin Nath. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research, Technological Forecasting and Social Change, International Journal of Research in Marketing and Journal of Product Innovation Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.