Barbara Mueller
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Marketing and Advertising Strategies
- Gender Studies top 1%
- Media, Gender, and Advertising
Papers in
- Marketing 38
- Consumer Behavior in Brand Consumption and Identification 32
- Environmental Sustainability in Business 11
- Marketing and Advertising Strategies 7
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- Corporate Social Responsibility Reporting 7
- Co-authors
- Shintaro Okazaki (9 shared papers)Sandra Diehl (26 shared papers)Ralf Terlutter (15 shared papers)Charles Ray Taylor (6 shared papers)Katherine Frith (1 shared paper)Yang Feng (1 shared paper)Roger Sidney Goody (3 shared papers)Tobias Restle (2 shared papers)
- Journals
- International Journal of Advertising (8 papers)Journal of Advertising Research (6 papers)Biochemistry (2 papers)International Marketing Review (2 papers)Journal of Current Issues & Research in Advertising (1 paper)
- Partner nations
- United StatesAustriaSpain
In The Last Decade
Barbara Mueller
63 papers receiving 1.8k citations
Peers
Comparison fields: 5 of 113
- Marketing 1.2k
- Gender Studies 446
- Communication 179
- Human-Computer Interaction 125
- Organizational Behavior and Human Resource Management 213
Countries citing papers authored by Barbara Mueller
This map shows the geographic impact of Barbara Mueller's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara Mueller with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara Mueller more than expected).
Fields of papers citing papers by Barbara Mueller
This network shows the impact of papers produced by Barbara Mueller. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara Mueller. The network helps show where Barbara Mueller may publish in the future.
Co-authors
The 25 scholars most cited alongside Barbara Mueller, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 67 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1987 | 286 | |
| 2 | 1992 | 165 | |
| 3 | 2010 | 140 | |
| 4 | 2007 | 134 | |
| 5 | 2010 | 120 | |
| 6 | 2015 | 86 | |
| 7 | Advertising and societies : global issues | 2003 | 77 |
| 8 | 1993 | 62 | |
| 9 | 1991 | 57 | |
| 10 | 1991 | 57 | |
| 11 | 2018 | 55 | |
| 12 | 2006 | 52 | |
| 13 | 2008 | 51 | |
| 14 | 2016 | 48 | |
| 15 | 2010 | 44 | |
| 16 | 1991 | 44 | |
| 17 | 2013 | 41 | |
| 18 | 2005 | 37 | |
| 19 | International Advertising: Communicating Across Cultures | 1995 | 37 |
| 20 | 2011 | 33 |
About Barbara Mueller
Barbara Mueller is a scholar working on Marketing, Strategy and Management, Social Psychology, Applied Psychology and Gender Studies, having authored 67 papers that have together received 2.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (32 papers), Environmental Sustainability in Business (11 papers), Cultural Differences and Values (9 papers), Corporate Social Responsibility Reporting (7 papers), Marketing and Advertising Strategies (7 papers), Media, Gender, and Advertising (7 papers), Behavioral Health and Interventions (6 papers) and Pharmaceutical industry and healthcare (6 papers). The work is most often cited by research in Marketing (1.2k citations), Gender Studies (446 citations), Communication (179 citations), Human-Computer Interaction (125 citations) and Organizational Behavior and Human Resource Management (213 citations). Barbara Mueller has collaborated with scholars based in United States, Austria and Spain. Frequent co-authors include Shintaro Okazaki, Sandra Diehl, Ralf Terlutter, Charles Ray Taylor, Katherine Frith, Yang Feng, Roger Sidney Goody, Tobias Restle, John B. Ford and Isabell Koinig. Their work appears in journals such as International Journal of Advertising, Journal of Advertising Research, Biochemistry, International Marketing Review and Journal of Current Issues & Research in Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.