Barbara Mueller
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Gender Studies top 1%
- Media, Gender, and Advertising
Papers in
- Marketing 24
- Consumer Behavior in Brand Consumption and Identification 20
- Environmental Sustainability in Business 7
- Marketing and Advertising Strategies 5
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- Cultural Differences and Values 7
- Co-authors
- Shintaro Okazaki (6 shared papers)Charles R. Taylor (4 shared papers)Sandra Diehl (11 shared papers)Ralf Terlutter (8 shared papers)Katherine Frith (1 shared paper)Roger S. Goody (3 shared papers)Yang Feng (1 shared paper)Tobias Restle (2 shared papers)
- Journals
- International Journal of Advertising (8 papers)Journal of Advertising Research (6 papers)International Marketing Review (2 papers)Biochemistry (2 papers)Journal of Global Marketing (1 paper)
- Partner nations
- United StatesAustriaGermany
In The Last Decade
Barbara Mueller
46 papers receiving 1.5k citations
Peers
Comparison fields: 5 of 111
- Marketing 985
- Gender Studies 392
- Communication 144
- Human-Computer Interaction 113
- Virology 89
Countries citing papers authored by Barbara Mueller
This map shows the geographic impact of Barbara Mueller's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara Mueller with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara Mueller more than expected).
Fields of papers citing papers by Barbara Mueller
This network shows the impact of papers produced by Barbara Mueller. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara Mueller. The network helps show where Barbara Mueller may publish in the future.
Co-authors
The 25 scholars most cited alongside Barbara Mueller, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 48 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1987 | 267 | |
| 2 | 1992 | 154 | |
| 3 | 2010 | 126 | |
| 4 | 2007 | 119 | |
| 5 | 2010 | 110 | |
| 6 | Advertising and societies : global issues | 2003 | 75 |
| 7 | 2015 | 71 | |
| 8 | 1993 | 60 | |
| 9 | 1991 | 58 | |
| 10 | 1991 | 53 | |
| 11 | 2018 | 49 | |
| 12 | 2008 | 44 | |
| 13 | 1991 | 41 | |
| 14 | International Advertising: Communicating Across Cultures | 1995 | 37 |
| 15 | 2013 | 37 | |
| 16 | 2016 | 36 | |
| 17 | 2010 | 33 | |
| 18 | 1993 | 32 | |
| 19 | 2011 | 28 | |
| 20 | 2005 | 28 |
About Barbara Mueller
Barbara Mueller is a scholar working on Marketing, Social Psychology, Strategy and Management, Sociology and Political Science and Applied Psychology, having authored 48 papers that have together received 1.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (20 papers), Environmental Sustainability in Business (7 papers), Cultural Differences and Values (7 papers), Behavioral Health and Interventions (5 papers), Media, Gender, and Advertising (5 papers), Marketing and Advertising Strategies (5 papers), HIV Research and Treatment (4 papers) and Pharmaceutical industry and healthcare (3 papers). The work is most often cited by research in Marketing (985 citations), Gender Studies (392 citations), Communication (144 citations), Human-Computer Interaction (113 citations) and Virology (89 citations). Barbara Mueller has collaborated with scholars based in United States, Austria and Germany. Frequent co-authors include Shintaro Okazaki, Charles R. Taylor, Sandra Diehl, Ralf Terlutter, Katherine Frith, Roger S. Goody, Yang Feng, Tobias Restle, John B. Ford and Eberhard Pfaff. Their work appears in journals such as International Journal of Advertising, Journal of Advertising Research, International Marketing Review, Biochemistry and Journal of Global Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.