Ralf Terlutter
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
- Marketing 22
- Consumer Behavior in Brand Consumption and Identification 16
- Environmental Sustainability in Business 7
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- Cultural Differences and Values 6
- Co-authors
- Sandra Diehl (27 shared papers)Sonja Bidmon (7 shared papers)Michael L. Capella (1 shared paper)Sonja Grabner‐Kräuter (5 shared papers)Martin Waiguny (6 shared papers)Barbara Mueller (8 shared papers)Michelle R. Nelson (2 shared papers)Kara Chan (5 shared papers)
- Journals
- International Journal of Advertising (6 papers)Journal of Medical Internet Research (5 papers)Journal of Business Research (2 papers)Digital Health (2 papers)Journal of Advertising (2 papers)
- Partner nations
- AustriaUnited StatesHong Kong
In The Last Decade
Ralf Terlutter
52 papers receiving 2.3k citations
Ralf Terlutter's Hit Papers
Peers
Comparison fields: 5 of 133
- Marketing 768
- Information Systems and Management 217
- Organizational Behavior and Human Resource Management 302
- Human-Computer Interaction 160
- Applied Psychology 127
Countries citing papers authored by Ralf Terlutter
This map shows the geographic impact of Ralf Terlutter's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ralf Terlutter with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ralf Terlutter more than expected).
Fields of papers citing papers by Ralf Terlutter
This network shows the impact of papers produced by Ralf Terlutter. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ralf Terlutter. The network helps show where Ralf Terlutter may publish in the future.
Co-authors
The 25 scholars most cited alongside Ralf Terlutter, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 54 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games Hit paper breakdown → | 2013 | 266 |
| 2 | Gender Differences in Searching for Health Information on the Internet and the Virtual Patient-Physician Relationship in Germany: Exploratory Results on How Men and Women Differ and Why Hit paper breakdown → | 2015 | 254 |
| 3 | 2017 | 134 | |
| 4 | 2018 | 130 | |
| 5 | 2019 | 120 | |
| 6 | 2021 | 120 | |
| 7 | 2014 | 93 | |
| 8 | 2015 | 92 | |
| 9 | 2007 | 87 | |
| 10 | 2019 | 84 | |
| 11 | 2022 | 74 | |
| 12 | 2012 | 73 | |
| 13 | 2015 | 71 | |
| 14 | 2020 | 69 | |
| 15 | 2013 | 66 | |
| 16 | 2014 | 51 | |
| 17 | 2016 | 50 | |
| 18 | 2019 | 48 | |
| 19 | 2008 | 44 | |
| 20 | 2016 | 36 |
About Ralf Terlutter
Ralf Terlutter is a scholar working on Marketing, Social Psychology, Sociology and Political Science, Strategy and Management and General Health Professions, having authored 54 papers that have together received 2.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (16 papers), Corporate Social Responsibility Reporting (9 papers), Environmental Sustainability in Business (7 papers), Digital Marketing and Social Media (7 papers), Cultural Differences and Values (6 papers), Media Influence and Health (5 papers), Behavioral Health and Interventions (4 papers) and Media, Gender, and Advertising (3 papers). The work is most often cited by research in Marketing (768 citations), Information Systems and Management (217 citations), Organizational Behavior and Human Resource Management (302 citations), Human-Computer Interaction (160 citations) and Applied Psychology (127 citations). Ralf Terlutter has collaborated with scholars based in Austria, United States and Hong Kong. Frequent co-authors include Sandra Diehl, Sonja Bidmon, Michael L. Capella, Sonja Grabner‐Kräuter, Martin Waiguny, Barbara Mueller, Michelle R. Nelson, Kara Chan, Anqi Huang and Shintaro Okazaki. Their work appears in journals such as International Journal of Advertising, Journal of Medical Internet Research, Journal of Business Research, Digital Health and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.