Wei‐Na Lee
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
-
- Technology Adoption and User Behaviour
Papers in
- Marketing 39
- Consumer Behavior in Brand Consumption and Identification 35
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- Digital Marketing and Social Media 30
- Social and Intergroup Psychology 6
- Co-authors
- Byung‐Kwan Lee (7 shared papers)Carrie La Ferle (4 shared papers)David K. Tse (2 shared papers)Steven M. Edwards (1 shared paper)Rachel Esther Lim (3 shared papers)Yoon Hi Sung (3 shared papers)Jie Zhang (3 shared papers)Kasey Windels (2 shared papers)
- Journals
- International Journal of Advertising (5 papers)Journal of Advertising (5 papers)Journal of Business Research (5 papers)Psychology and Marketing (4 papers)Journal of Advertising Research (3 papers)
- Partner nations
- United StatesSouth KoreaCanada
In The Last Decade
Wei‐Na Lee
59 papers receiving 1.9k citations
Peers
Comparison fields: 5 of 93
- Marketing 1.2k
- Information Systems and Management 382
- Tourism, Leisure and Hospitality Management 74
- Organizational Behavior and Human Resource Management 355
- Sociology and Political Science 1.1k
Countries citing papers authored by Wei‐Na Lee
This map shows the geographic impact of Wei‐Na Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wei‐Na Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wei‐Na Lee more than expected).
Fields of papers citing papers by Wei‐Na Lee
This network shows the impact of papers produced by Wei‐Na Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wei‐Na Lee. The network helps show where Wei‐Na Lee may publish in the future.
Co-authors
The 25 scholars most cited alongside Wei‐Na Lee, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 60 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2004 | 332 | |
| 2 | 2002 | 117 | |
| 3 | 2009 | 115 | |
| 4 | 2009 | 108 | |
| 5 | 2000 | 100 | |
| 6 | 2003 | 98 | |
| 7 | 1993 | 89 | |
| 8 | 2011 | 75 | |
| 9 | 1993 | 57 | |
| 10 | 2010 | 50 | |
| 11 | 2005 | 48 | |
| 12 | 2005 | 45 | |
| 13 | 2005 | 44 | |
| 14 | 2012 | 42 | |
| 15 | 2007 | 42 | |
| 16 | 2004 | 42 | |
| 17 | 1992 | 42 | |
| 18 | 2005 | 40 | |
| 19 | 2018 | 39 | |
| 20 | 2003 | 37 |
About Wei‐Na Lee
Wei‐Na Lee is a scholar working on Marketing, Sociology and Political Science, Social Psychology, Information Systems and Management and Gender Studies, having authored 60 papers that have together received 2.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (35 papers), Digital Marketing and Social Media (30 papers), Cultural Differences and Values (11 papers), Technology Adoption and User Behaviour (7 papers), Social and Intergroup Psychology (6 papers), Media Influence and Health (6 papers), Media, Gender, and Advertising (5 papers) and Behavioral Health and Interventions (4 papers). The work is most often cited by research in Marketing (1.2k citations), Information Systems and Management (382 citations), Tourism, Leisure and Hospitality Management (74 citations), Organizational Behavior and Human Resource Management (355 citations) and Sociology and Political Science (1.1k citations). Wei‐Na Lee has collaborated with scholars based in United States, South Korea and Canada. Frequent co-authors include Byung‐Kwan Lee, Carrie La Ferle, David K. Tse, Steven M. Edwards, Rachel Esther Lim, Yoon Hi Sung, Jie Zhang, Kasey Windels, Barbara J. Phillips and Sejung Marina Choi. Their work appears in journals such as International Journal of Advertising, Journal of Advertising, Journal of Business Research, Psychology and Marketing and Journal of Advertising Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.