John B. Ford
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 45
- Consumer Behavior in Brand Consumption and Identification 40
- Marketing and Advertising Strategies 7
-
- Digital Marketing and Social Media 23
- Nonprofit Sector and Volunteering 9
- Co-authors
- Altaf Merchant (14 shared papers)Adrian Sargeant (7 shared papers)Earl D. Honeycutt (19 shared papers)Douglas West (10 shared papers)Michael S. LaTour (13 shared papers)Beatriz Joseph (1 shared paper)Mathew Joseph (1 shared paper)Vincent P. Magnini (2 shared papers)
- Journals
- Journal of Advertising Research (26 papers)Journal of Business Research (13 papers)International Journal of Advertising (11 papers)Industrial Marketing Management (6 papers)Journal of Advertising (4 papers)
- Partner nations
- United StatesGhanaUnited Kingdom
In The Last Decade
John B. Ford
117 papers receiving 2.8k citations
John B. Ford's Hit Papers
Peers
Comparison fields: 5 of 129
- Marketing 1.2k
- Organizational Behavior and Human Resource Management 868
- Gender Studies 565
- Tourism, Leisure and Hospitality Management 73
- Information Systems and Management 295
Countries citing papers authored by John B. Ford
This map shows the geographic impact of John B. Ford's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John B. Ford with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John B. Ford more than expected).
Fields of papers citing papers by John B. Ford
This network shows the impact of papers produced by John B. Ford. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John B. Ford. The network helps show where John B. Ford may publish in the future.
Co-authors
The 25 scholars most cited alongside John B. Ford, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 121 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1999 | 266 | |
| 2 | 2005 | 215 | |
| 3 | 2007 | 171 | |
| 4 | 2009 | 145 | |
| 5 | 2021 | 114 | |
| 6 | 1998 | 98 | |
| 7 | AI advertising: An overview and guidelines Hit paper breakdown → | 2023 | 80 |
| 8 | 2017 | 80 | |
| 9 | 2007 | 73 | |
| 10 | 1991 | 73 | |
| 11 | 2004 | 69 | |
| 12 | 2010 | 67 | |
| 13 | 1989 | 63 | |
| 14 | 2004 | 62 | |
| 15 | 2013 | 61 | |
| 16 | 1993 | 59 | |
| 17 | Strategic Marketing: Creating Competitive Advantage | 2006 | 58 |
| 18 | 2007 | 57 | |
| 19 | 2010 | 55 | |
| 20 | 2017 | 54 |
About John B. Ford
John B. Ford is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Gender Studies and Management of Technology and Innovation, having authored 121 papers that have together received 3.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (40 papers), Customer Service Quality and Loyalty (23 papers), Digital Marketing and Social Media (23 papers), Media, Gender, and Advertising (18 papers), Management and Marketing Education (12 papers), Nonprofit Sector and Volunteering (9 papers), Nostalgia and Consumer Behavior (8 papers) and Marketing and Advertising Strategies (7 papers). The work is most often cited by research in Marketing (1.2k citations), Organizational Behavior and Human Resource Management (868 citations), Gender Studies (565 citations), Tourism, Leisure and Hospitality Management (73 citations) and Information Systems and Management (295 citations). John B. Ford has collaborated with scholars based in United States, Ghana and United Kingdom. Frequent co-authors include Altaf Merchant, Adrian Sargeant, Earl D. Honeycutt, Douglas West, Michael S. LaTour, Beatriz Joseph, Mathew Joseph, Vincent P. Magnini, Sandra Mottner and Edward P. Markowski. Their work appears in journals such as Journal of Advertising Research, Journal of Business Research, International Journal of Advertising, Industrial Marketing Management and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.