John B. Ford
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 53
- Consumer Behavior in Brand Consumption and Identification 47
- Marketing and Advertising Strategies 11
-
- Digital Marketing and Social Media 23
- Nonprofit Sector and Volunteering 11
- Co-authors
- Altaf Merchant (14 shared papers)Adrian Sargeant (9 shared papers)Earl D. Honeycutt (28 shared papers)Douglas West (15 shared papers)Michael S. LaTour (19 shared papers)Mathew Joseph (4 shared papers)Beatriz Joseph (1 shared paper)Vincent P. Magnini (5 shared papers)
- Journals
- Journal of Advertising Research (27 papers)Journal of Business Research (13 papers)International Journal of Advertising (11 papers)Industrial Marketing Management (6 papers)International Marketing Review (4 papers)
- Partner nations
- United StatesGhanaUnited Kingdom
In The Last Decade
John B. Ford
135 papers receiving 3.0k citations
John B. Ford's Hit Papers
Peers
Comparison fields: 5 of 131
- Marketing 1.3k
- Organizational Behavior and Human Resource Management 920
- Gender Studies 596
- Tourism, Leisure and Hospitality Management 79
- Information Systems and Management 303
Countries citing papers authored by John B. Ford
This map shows the geographic impact of John B. Ford's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John B. Ford with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John B. Ford more than expected).
Fields of papers citing papers by John B. Ford
This network shows the impact of papers produced by John B. Ford. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John B. Ford. The network helps show where John B. Ford may publish in the future.
Co-authors
The 25 scholars most cited alongside John B. Ford, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 152 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1999 | 271 | |
| 2 | 2005 | 228 | |
| 3 | 2007 | 182 | |
| 4 | 2009 | 154 | |
| 5 | 2021 | 114 | |
| 6 | 1998 | 102 | |
| 7 | AI advertising: An overview and guidelines Hit paper breakdown → | 2023 | 89 |
| 8 | 2017 | 83 | |
| 9 | 2007 | 78 | |
| 10 | 1991 | 75 | |
| 11 | 2004 | 73 | |
| 12 | 2010 | 71 | |
| 13 | Strategic Marketing: Creating Competitive Advantage | 2006 | 69 |
| 14 | 1989 | 65 | |
| 15 | 2004 | 64 | |
| 16 | 2013 | 64 | |
| 17 | 2007 | 62 | |
| 18 | 1993 | 60 | |
| 19 | 2010 | 59 | |
| 20 | 2017 | 55 |
About John B. Ford
John B. Ford is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Management of Technology and Innovation and Gender Studies, having authored 152 papers that have together received 3.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (47 papers), Customer Service Quality and Loyalty (27 papers), Digital Marketing and Social Media (23 papers), Media, Gender, and Advertising (21 papers), Management and Marketing Education (20 papers), Marketing and Advertising Strategies (11 papers), Nonprofit Sector and Volunteering (11 papers) and Nostalgia and Consumer Behavior (8 papers). The work is most often cited by research in Marketing (1.3k citations), Organizational Behavior and Human Resource Management (920 citations), Gender Studies (596 citations), Tourism, Leisure and Hospitality Management (79 citations) and Information Systems and Management (303 citations). John B. Ford has collaborated with scholars based in United States, Ghana and United Kingdom. Frequent co-authors include Altaf Merchant, Adrian Sargeant, Earl D. Honeycutt, Douglas West, Michael S. LaTour, Mathew Joseph, Beatriz Joseph, Vincent P. Magnini, Sandra Mottner and Edward P. Markowski. Their work appears in journals such as Journal of Advertising Research, Journal of Business Research, International Journal of Advertising, Industrial Marketing Management and International Marketing Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.