International Journal of Advertising
About
The 1.5k papers published in International Journal of Advertising in the last decades have received a total of 41.7k indexed citations.
Papers published in International Journal of Advertising usually cover Marketing (974 papers), Sociology and Political Science (666 papers) and Gender Studies (258 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (824 papers), Digital Marketing and Social Media (522 papers) and Media, Gender, and Advertising (220 papers). The most active scholars publishing in International Journal of Advertising are Stephanie O’Donohoe, Patrick De Pelsmacker, Edith G. Smit, Jörg Matthes and Charles R. Taylor.
In The Last Decade
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