International Journal of Advertising

58.6k citations
1.6k papers · · active since 1982

Impact in

  • Marketing top 0.5%
    • Marketing and Advertising Strategies
    • Consumer Behavior in Brand Consumption and Identification
    • Environmental Sustainability in Business
    • Consumer Behavior and Marketing Influence
    • Consumer Market Behavior and Pricing
    • Digital Marketing and Social Media

Papers in

    • Marketing and Advertising Strategies 757
    • Consumer Behavior in Brand Consumption and Identification 321
    • Consumer Market Behavior and Pricing 104
    • Environmental Sustainability in Business 54
    • Advertising and Communication Studies 155

International Journal of Advertising

1.5k papers receiving 53.9k citations

Peers

International Journal of Advertising
Comparison fields: 5 of 186
  • Marketing 24.7k
  • Sociology and Political Science 24.5k
  • Communication 3.5k
  • Gender Studies 3.4k
  • Organizational Behavior and Human Resource Management 3.7k
Replace Journal of Advertising Research with:
Journal of Advertising Research United States
Journal of Advertising United States
Journal of Marketing Management United Kingdom
British Journal of Social Psychology United Kingdom
Journal of Consumer Behaviour United States
Social Psychology Quarterly United States
Journal of Consumer Marketing United States
The Sociological Review United Kingdom
Public Opinion Quarterly United States
Telematics and Informatics United States
International Journal of Advertising relative to Journal of Advertising Research United States Journal of Advertising Research's profile →
Citations per field
00.5×2×2.6×
Journal of Advertising Research · 1×
Citations per year

Countries where authors publish in International Journal of Advertising

Since Specialization
Citations

This map shows the geographic impact of research published in International Journal of Advertising. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in International Journal of Advertising with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites International Journal of Advertising more than expected).

Fields of papers published in International Journal of Advertising

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in International Journal of Advertising. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in International Journal of Advertising.

About International Journal of Advertising

The 1.6k papers published in International Journal of Advertising in the last decades have received a total of 58.6k indexed citations . Papers published in International Journal of Advertising usually cover Marketing (1k papers), Communication (189 papers), Gender Studies (150 papers), Sociology and Political Science (430 papers) and Organizational Behavior and Human Resource Management (66 papers) specifically the topics of Marketing and Advertising Strategies (757 papers), Digital Marketing and Social Media (341 papers), Consumer Behavior in Brand Consumption and Identification (321 papers), Advertising and Communication Studies (155 papers), Media, Gender, and Advertising (146 papers), Consumer Market Behavior and Pricing (104 papers), Media Influence and Health (54 papers) and Environmental Sustainability in Business (54 papers). The most active scholars publishing in International Journal of Advertising are Stephanie O’Donohoe, Liselot Hudders, Marijke De Veirman, Yoojung Kim, Veroline Cauberghe, Edith G. Smit, Charles Ray Taylor, Lars Bergkvist, Tony Meenaghan and Chun‐Tuan Chang.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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