International Journal of Advertising

1.6k papers and 44.8k indexed citations i.

About

The 1.6k papers published in International Journal of Advertising in the last decades have received a total of 44.8k indexed citations. Papers published in International Journal of Advertising usually cover Marketing (1.0k papers), Sociology and Political Science (702 papers) and Gender Studies (262 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (851 papers), Digital Marketing and Social Media (554 papers) and Media, Gender, and Advertising (224 papers). The most active scholars publishing in International Journal of Advertising are Stephanie O’Donohoe, Shu‐Chuan Chu, Liselot Hudders, Yoojung Kim, Marijke De Veirman, Edith G. Smit, Charles R. Taylor, Veroline Cauberghe, Lars Bergkvist and Tony Meenaghan.

In The Last Decade

Fields of papers published in International Journal of Advertising

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers published in International Journal of Advertising. Nodes represent fields, and links connect fields that are likely to share authors.

Countries where authors publish in International Journal of Advertising

Since Specialization
Total citations of papers

This map shows the geographic distribution of research published in International Journal of Advertising. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in International Journal of Advertising with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).

Rankless by CCL
2025