B. Ramaseshan
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Service and Product Innovation
-
- Customer Service Quality and Loyalty
Papers in
-
- Customer Service Quality and Loyalty 39
- Marketing 38
- Consumer Behavior in Brand Consumption and Identification 22
- Consumer Retail Behavior Studies 18
- Service and Product Innovation 5
- Consumer Market Behavior and Pricing 4
- Co-authors
- Alisha Stein (6 shared papers)Albert Caruana (13 shared papers)Michael T. Ewing (14 shared papers)Heiner Evanschitzky (5 shared papers)Verena Vogel (2 shared papers)Jochen Wirtz (2 shared papers)Fazlul K. Rabbanee (8 shared papers)Josée Bloemer (1 shared paper)
- Journals
- Journal of Retailing and Consumer Services (4 papers)Journal of service management (4 papers)Journal of Strategic Marketing (3 papers)Journal of Marketing Management (3 papers)International Business Review (2 papers)
- Partner nations
- AustraliaMaltaUnited Kingdom
In The Last Decade
B. Ramaseshan
73 papers receiving 3.4k citations
B. Ramaseshan's Hit Papers
Peers
Comparison fields: 5 of 105
- Marketing 2.1k
- Organizational Behavior and Human Resource Management 1.9k
- Information Systems and Management 700
- Strategy and Management 794
- Sociology and Political Science 1.6k
Countries citing papers authored by B. Ramaseshan
This map shows the geographic impact of B. Ramaseshan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by B. Ramaseshan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites B. Ramaseshan more than expected).
Fields of papers citing papers by B. Ramaseshan
This network shows the impact of papers produced by B. Ramaseshan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by B. Ramaseshan. The network helps show where B. Ramaseshan may publish in the future.
Co-authors
The 25 scholars most cited alongside B. Ramaseshan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 78 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Managing brands and customer engagement in online brand communities Hit paper breakdown → | 2013 | 569 |
| 2 | 2008 | 277 | |
| 3 | 2011 | 250 | |
| 4 | 2014 | 219 | |
| 5 | 2016 | 209 | |
| 6 | 2008 | 159 | |
| 7 | 2000 | 134 | |
| 8 | 2006 | 132 | |
| 9 | 2007 | 124 | |
| 10 | 1998 | 115 | |
| 11 | 2002 | 96 | |
| 12 | 2008 | 95 | |
| 13 | 2000 | 88 | |
| 14 | 2013 | 87 | |
| 15 | 1994 | 84 | |
| 16 | 1999 | 71 | |
| 17 | 2006 | 64 | |
| 18 | 1998 | 64 | |
| 19 | 1997 | 58 | |
| 20 | 2019 | 57 |
About B. Ramaseshan
B. Ramaseshan is a scholar working on Organizational Behavior and Human Resource Management, Marketing, Sociology and Political Science, Strategy and Management and Information Systems and Management, having authored 78 papers that have together received 3.8k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (39 papers), Consumer Behavior in Brand Consumption and Identification (22 papers), Consumer Retail Behavior Studies (18 papers), Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (15 papers), International Business and FDI (5 papers), Service and Product Innovation (5 papers) and Consumer Market Behavior and Pricing (4 papers). The work is most often cited by research in Marketing (2.1k citations), Organizational Behavior and Human Resource Management (1.9k citations), Information Systems and Management (700 citations), Strategy and Management (794 citations) and Sociology and Political Science (1.6k citations). B. Ramaseshan has collaborated with scholars based in Australia, Malta and United Kingdom. Frequent co-authors include Alisha Stein, Albert Caruana, Michael T. Ewing, Heiner Evanschitzky, Verena Vogel, Jochen Wirtz, Fazlul K. Rabbanee, Josée Bloemer, Anouk Den Ambtman and Joris van de Klundert. Their work appears in journals such as Journal of Retailing and Consumer Services, Journal of service management, Journal of Strategic Marketing, Journal of Marketing Management and International Business Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.