Markus Blut

6.5k citations
71 papers · 4.7k · 5 hit papers · h-index 31

Impact in

  • Marketing top 0.2%
    • Consumer Retail Behavior Studies
    • Consumer Behavior in Brand Consumption and Identification
    • Service and Product Innovation
    • Technology Adoption and User Behaviour

Papers in

Markus Blut

70 papers receiving 4.5k citations

Markus Blut's Hit Papers

Influencer marketing effectiveness: A meta-analytic review 2024 · 51 citations
510+2+4Years since publication250500750

Peers

Markus Blut
Comparison fields: 5 of 115
  • Marketing 2.3k
  • Information Systems and Management 1.3k
  • Organizational Behavior and Human Resource Management 1.3k
  • Sociology and Political Science 1.9k
  • Tourism, Leisure and Hospitality Management 51
Replace M.S. Balaji with:
M.S. Balaji China
Xuequn Wang Australia
Eleonora Pantano United Kingdom
Jenny van Doorn Netherlands
Jungkun Park South Korea
James Agarwal Canada
Vikas Kumar India
Florian von Wangenheim Switzerland
Clay M. Voorhees United States
Ko de Ruyter United Kingdom
Markus Blut relative to M.S. Balaji China M.S. Balaji's profile →
Citations per field
00.5×1.5×1.8×
M.S. Balaji · 1×
Citations per year

Countries citing papers authored by Markus Blut

Since Specialization
Citations

This map shows the geographic impact of Markus Blut's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Markus Blut with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Markus Blut more than expected).

Fields of papers citing papers by Markus Blut

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Markus Blut. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Markus Blut. The network helps show where Markus Blut may publish in the future.

Co-authors

The 25 scholars most cited alongside Markus Blut, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Markus Blut Line = papers co-authored together Markus Blut links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 71 papers — load more, or switch the sort, to bring in the rest.

#Work
1
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI
Hit paper breakdown →
2021791
2
Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage
Hit paper breakdown →
2019401
3
Impulse buying: a meta-analytic review
Hit paper breakdown →
2019373
4 2011250
5 2016230
6 2016226
7 2017216
8 2018210
9
Meta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT): Challenging its Validity and Charting A Research Agenda in the Red Ocean \n \n
Hit paper breakdown →
2022176
10 2008160
11 2018155
12 2008122
13 2014116
14 201080
15 201477
16 201975
17 201172
18 201172
19 201963
20 201555

About Markus Blut

Markus Blut is a scholar working on Organizational Behavior and Human Resource Management, Marketing, Sociology and Political Science, Information Systems and Management and Strategy and Management, having authored 71 papers that have together received 4.7k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (38 papers), Digital Marketing and Social Media (24 papers), Consumer Retail Behavior Studies (20 papers), Technology Adoption and User Behaviour (20 papers), Consumer Behavior in Brand Consumption and Identification (16 papers), Service and Product Innovation (9 papers), AI in Service Interactions (5 papers) and Sharing Economy and Platforms (4 papers). The work is most often cited by research in Marketing (2.3k citations), Information Systems and Management (1.3k citations), Organizational Behavior and Human Resource Management (1.3k citations), Sociology and Political Science (1.9k citations) and Tourism, Leisure and Hospitality Management (51 citations). Markus Blut has collaborated with scholars based in United Kingdom, Germany and United States. Frequent co-authors include Christian Brock, Nancy V. Wünderlich, Cheng Wang, Cheng Wang, Heiner Evanschitzky, David M. Woisetschläger, Gopalkrishnan R. Iyer, Christof Backhaus, Dhruv Grewal and Klaus Schoefer. Their work appears in journals such as Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of the Association for Information Systems and Journal of Business Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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