Robin T. Peterson
About
Robin T. Peterson is a scholar working on Marketing, Management of Technology and Innovation and Sociology and Political Science.
According to data from OpenAlex, Robin T. Peterson has authored 91 papers receiving a total of 2.8k indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Marketing, 19 papers in Management of Technology and Innovation and 16 papers in Sociology and Political Science. Recurrent topics in Robin T. Peterson’s work include Consumer Behavior in Brand Consumption and Identification (20 papers), Management and Marketing Education (17 papers) and Media, Gender, and Advertising (13 papers). Robin T. Peterson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Management and Marketing Education (17 papers) and Media, Gender, and Advertising (13 papers). Robin T. Peterson collaborates with scholars based in United States, Hong Kong and Latvia. Robin T. Peterson's co-authors include Zhilin Yang, Minjoon Jun, Shaohan Cai, George A. Zsidisin, Yam B. Limbu, Spyros Makridakis, Steven C. Wheelwright, Charles W. Gross, Douglas T. Ross and Barry J. Babin and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Ethics.
In The Last Decade
Co-authorship network of co-authors of Robin T. Peterson i
Fields of papers citing papers by Robin T. Peterson
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Robin T. Peterson. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Robin T. Peterson may publish in the future.
Countries citing papers authored by Robin T. Peterson
Since SpecializationCitations
This map shows the geographic impact of Robin T. Peterson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robin T. Peterson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robin T. Peterson more than expected).
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