Siew Meng Leong
About
Siew Meng Leong is a scholar working on Marketing, Sociology and Political Science and Social Psychology.
According to data from OpenAlex, Siew Meng Leong has authored 55 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Marketing, 14 papers in Sociology and Political Science and 14 papers in Social Psychology. Recurrent topics in Siew Meng Leong’s work include Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (6 papers). Siew Meng Leong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (6 papers). Siew Meng Leong collaborates with scholars based in Singapore, United States and Australia. Siew Meng Leong's co-authors include Swee Hoon Ang, Joseph A. Cote, Yih Hwai Lee, Deborah Roedder John, Paul Busch, Chanthika Pornpitakpan, Soo Jiuan Tan, Kwon Jung, Ah Keng Kau and Chin Tiong Tan and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
In The Last Decade
Co-authorship network of co-authors of Siew Meng Leong i
Fields of papers citing papers by Siew Meng Leong
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Siew Meng Leong. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Siew Meng Leong may publish in the future.
Countries citing papers authored by Siew Meng Leong
Since SpecializationCitations
This map shows the geographic impact of Siew Meng Leong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Siew Meng Leong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Siew Meng Leong more than expected).
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