Andreas B. Eisingerich
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Service and Product Innovation
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 41
- Consumer Behavior in Brand Consumption and Identification 27
-
- Digital Marketing and Social Media 30
- Co-authors
- Simon J. Bell (9 shared papers)Gaia Rubera (3 shared papers)Yeyi Liu (10 shared papers)Seigyoung Auh (6 shared papers)Matthias Seifert (4 shared papers)Deborah J. MacInnis (8 shared papers)Omar Merlo (12 shared papers)Yu‐Ting Lin (9 shared papers)
- Journals
- Journal of Service Research (8 papers)Journal of Business Research (5 papers)European Journal of Marketing (5 papers)Journal of Marketing (4 papers)JMIR Serious Games (4 papers)
- Partner nations
- United KingdomUnited StatesAustria
In The Last Decade
Andreas B. Eisingerich
84 papers receiving 4.5k citations
Peers
Comparison fields: 5 of 129
- Marketing 2.1k
- Organizational Behavior and Human Resource Management 1.4k
- Information Systems and Management 640
- Strategy and Management 1.1k
- Business and International Management 100
Countries citing papers authored by Andreas B. Eisingerich
This map shows the geographic impact of Andreas B. Eisingerich's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andreas B. Eisingerich with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andreas B. Eisingerich more than expected).
Fields of papers citing papers by Andreas B. Eisingerich
This network shows the impact of papers produced by Andreas B. Eisingerich. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andreas B. Eisingerich. The network helps show where Andreas B. Eisingerich may publish in the future.
Co-authors
The 25 scholars most cited alongside Andreas B. Eisingerich, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 89 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2010 | 253 | |
| 2 | 2014 | 236 | |
| 3 | 2010 | 222 | |
| 4 | 2007 | 216 | |
| 5 | 2010 | 211 | |
| 6 | 2010 | 211 | |
| 7 | 2012 | 198 | |
| 8 | 2019 | 188 | |
| 9 | 2014 | 168 | |
| 10 | 2012 | 167 | |
| 11 | 2013 | 156 | |
| 12 | 2007 | 142 | |
| 13 | 2007 | 131 | |
| 14 | 2008 | 128 | |
| 15 | 2020 | 119 | |
| 16 | 2020 | 113 | |
| 17 | 2006 | 109 | |
| 18 | 2015 | 94 | |
| 19 | 2020 | 84 | |
| 20 | 2013 | 82 |
About Andreas B. Eisingerich
Andreas B. Eisingerich is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Information Systems and Management, having authored 89 papers that have together received 4.8k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (33 papers), Digital Marketing and Social Media (30 papers), Consumer Behavior in Brand Consumption and Identification (27 papers), Technology Adoption and User Behaviour (7 papers), Innovation and Knowledge Management (5 papers), Corporate Social Responsibility Reporting (5 papers), International Business and FDI (5 papers) and Corporate Identity and Reputation (4 papers). The work is most often cited by research in Marketing (2.1k citations), Organizational Behavior and Human Resource Management (1.4k citations), Information Systems and Management (640 citations), Strategy and Management (1.1k citations) and Business and International Management (100 citations). Andreas B. Eisingerich has collaborated with scholars based in United Kingdom, United States and Austria. Frequent co-authors include Simon J. Bell, Gaia Rubera, Yeyi Liu, Seigyoung Auh, Matthias Seifert, Deborah J. MacInnis, Omar Merlo, Yu‐Ting Lin, Martin P. Fritze and Shengce Ren. Their work appears in journals such as Journal of Service Research, Journal of Business Research, European Journal of Marketing, Journal of Marketing and JMIR Serious Games.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.