Yeyi Liu

About

Yeyi Liu is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Yeyi Liu has authored 19 papers receiving a total of 566 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Yeyi Liu’s work include Digital Marketing and Social Media (6 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Yeyi Liu is often cited by papers focused on Digital Marketing and Social Media (6 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Yeyi Liu collaborates with scholars based in United Kingdom, China and United States. Yeyi Liu's co-authors include Andreas B. Eisingerich, HaeEun Helen Chun, Simon J. Bell, He Jia, Xingjie Wei, Magnus Hultman, Pejvak Oghazi, Dayananda Palihawadana, Omar Merlo and Dabang Jiang and has published in prestigious journals such as Journal of Business Research, Personality and Individual Differences and Annals of Tourism Research.

In The Last Decade

Co-authorship network of co-authors of Yeyi Liu i

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Fields of papers citing papers by Yeyi Liu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yeyi Liu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yeyi Liu. The network helps show where Yeyi Liu may publish in the future.

Countries citing papers authored by Yeyi Liu

Since Specialization

Citations

This map shows the geographic impact of Yeyi Liu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yeyi Liu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yeyi Liu more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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