He Jia

11 papers and 275 indexed citations i.

About

He Jia is a scholar working on Marketing, General Decision Sciences and Sociology and Political Science. According to data from OpenAlex, He Jia has authored 11 papers receiving a total of 275 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 3 papers in General Decision Sciences and 2 papers in Sociology and Political Science. Recurrent topics in He Jia’s work include Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (5 papers) and Consumer Retail Behavior Studies (3 papers). He Jia is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (5 papers) and Consumer Retail Behavior Studies (3 papers). He Jia collaborates with scholars based in China, Hong Kong and United States. He Jia's co-authors include HaeEun Helen Chun, Simon J. Bell, Andreas B. Eisingerich, Yeyi Liu, C. Whan Park, Xianghua Lu, Sha Yang, Yonggui Wang, Jay Kandampully and Echo Wen Wan and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Co-authorship network of co-authors of He Jia i

Fields of papers citing papers by He Jia

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by He Jia. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by He Jia. The network helps show where He Jia may publish in the future.

Countries citing papers authored by He Jia

Since Specialization
Citations

This map shows the geographic impact of He Jia's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by He Jia with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites He Jia more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025