Omar Merlo
Impact in
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- Customer Service Quality and Loyalty
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Consumer Retail Behavior Studies
Papers in
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- Customer Service Quality and Loyalty 11
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 6
- Co-authors
- Seigyoung Auh (8 shared papers)Andreas B. Eisingerich (11 shared papers)Greg Whitwell (4 shared papers)Simon J. Bell (2 shared papers)Bülent Mengüç (2 shared papers)Yeyi Liu (2 shared papers)Bryan A. Lukas (4 shared papers)Wayne D. Hoyer (2 shared papers)
- Journals
- Business Horizons (3 papers)Journal of Business Research (2 papers)Journal of Service Research (2 papers)Journal of Medical Internet Research (1 paper)European Journal of Marketing (1 paper)
- Partner nations
- United KingdomUnited StatesAustralia
In The Last Decade
Omar Merlo
20 papers receiving 647 citations
Peers
Comparison fields: 5 of 64
- Organizational Behavior and Human Resource Management 317
- Marketing 283
- Strategy and Management 218
- Information Systems and Management 99
- Management of Technology and Innovation 96
Countries citing papers authored by Omar Merlo
This map shows the geographic impact of Omar Merlo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Omar Merlo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Omar Merlo more than expected).
Fields of papers citing papers by Omar Merlo
This network shows the impact of papers produced by Omar Merlo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Omar Merlo. The network helps show where Omar Merlo may publish in the future.
Co-authors
The 9 scholars most cited alongside Omar Merlo, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 22 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2013 | 151 | |
| 2 | 2009 | 106 | |
| 3 | 2006 | 92 | |
| 4 | 2015 | 90 | |
| 5 | Why customer participation matters | 2014 | 39 |
| 6 | 2011 | 35 | |
| 7 | 2008 | 33 | |
| 8 | 2017 | 28 | |
| 9 | 2008 | 22 | |
| 10 | 2004 | 21 | |
| 11 | 2023 | 16 | |
| 12 | 2011 | 14 | |
| 13 | 2011 | 12 | |
| 14 | 2025 | 10 | |
| 15 | 2022 | 9 | |
| 16 | 2023 | 4 | |
| 17 | 2010 | 4 | |
| 18 | 2025 | 3 | |
| 19 | Social capital, customer orientation and creativity in retail stores | 2004 | 2 |
| 20 | The Benefits and Measurement of Service Firms’ Performance Transparency: How and When Does Performance Transparency Pay Off? | 2015 | 1 |
About Omar Merlo
Omar Merlo is a scholar working on Organizational Behavior and Human Resource Management, Marketing, Sociology and Political Science, Management of Technology and Innovation and Strategy and Management, having authored 22 papers that have together received 692 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (6 papers), Management and Marketing Education (4 papers), Technology Adoption and User Behaviour (3 papers), Psychology of Moral and Emotional Judgment (2 papers), Corporate Social Responsibility Reporting (2 papers) and Entrepreneurship Studies and Influences (2 papers). The work is most often cited by research in Organizational Behavior and Human Resource Management (317 citations), Marketing (283 citations), Strategy and Management (218 citations), Information Systems and Management (99 citations) and Management of Technology and Innovation (96 citations). Omar Merlo has collaborated with scholars based in United Kingdom, United States and Australia. Frequent co-authors include Seigyoung Auh, Andreas B. Eisingerich, Greg Whitwell, Simon J. Bell, Bülent Mengüç, Yeyi Liu, Bryan A. Lukas, Wayne D. Hoyer and HaeEun Helen Chun. Their work appears in journals such as Business Horizons, Journal of Business Research, Journal of Service Research, Journal of Medical Internet Research and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.