Omar Merlo

14 papers and 499 indexed citations i.

Omar Merlo has authored 14 papers that have received a total of 499 indexed citations. This includes 11 papers in Organizational Behavior and Human Resource Management, 7 papers in Marketing and 5 papers in Management of Technology and Innovation. The topics of these papers are Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Marketing and Social Media (4 papers). Omar Merlo is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United Kingdom, United States and Australia. Omar Merlo's co-authors include Seigyoung Auh, Andreas B. Eisingerich, Greg Whitwell, Bryan A. Lukas and Bülent Mengüç and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Industrial Marketing Management.