André Marchand
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
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- Technology Adoption and User Behaviour
Papers in
- Marketing 14
- Consumer Behavior in Brand Consumption and Identification 7
- Consumer Market Behavior and Pricing 6
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- Digital Marketing and Social Media 11
- Digital Games and Media 3
- Co-authors
- Thorsten Hennig‐Thurau (11 shared papers)Andreas B. Eisingerich (3 shared papers)Martin P. Fritze (3 shared papers)Paul Marx (3 shared papers)Lin Dong (1 shared paper)Caroline Wiertz (1 shared paper)Martin Benkenstein (1 shared paper)Michael Paul (2 shared papers)
- Journals
- International Journal of Research in Marketing (5 papers)Journal of Cultural Economics (2 papers)European Journal of Marketing (2 papers)Journal of Retailing (2 papers)Journal of Service Research (2 papers)
- Partner nations
- GermanyUnited KingdomAustria
In The Last Decade
André Marchand
23 papers receiving 917 citations
Peers
Comparison fields: 5 of 69
- Marketing 398
- Information Systems and Management 178
- Sociology and Political Science 599
- Organizational Behavior and Human Resource Management 85
- Developmental and Educational Psychology 92
Countries citing papers authored by André Marchand
This map shows the geographic impact of André Marchand's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by André Marchand with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites André Marchand more than expected).
Fields of papers citing papers by André Marchand
This network shows the impact of papers produced by André Marchand. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by André Marchand. The network helps show where André Marchand may publish in the future.
Co-authors
The 14 scholars most cited alongside André Marchand, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 25 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2013 | 209 | |
| 2 | 2019 | 169 | |
| 3 | 2020 | 114 | |
| 4 | 2016 | 108 | |
| 5 | 2020 | 65 | |
| 6 | 2020 | 59 | |
| 7 | 2012 | 54 | |
| 8 | 2012 | 44 | |
| 9 | 2015 | 34 | |
| 10 | 2015 | 29 | |
| 11 | 2016 | 15 | |
| 12 | 2022 | 15 | |
| 13 | 2023 | 12 | |
| 14 | 2024 | 6 | |
| 15 | 2024 | 4 | |
| 16 | 2010 | 4 | |
| 17 | 2014 | 3 | |
| 18 | 2018 | 3 | |
| 19 | 2023 | 2 | |
| 20 | Survivre à une agression sexuelle: symptomatologie post-traumatique et dépressive. | 1997 | 2 |
About André Marchand
André Marchand is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Information Systems and Management and Management Science and Operations Research, having authored 25 papers that have together received 956 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (6 papers), Customer Service Quality and Loyalty (4 papers), Cinema and Media Studies (3 papers), Art History and Market Analysis (3 papers), Technology Adoption and User Behaviour (3 papers) and Digital Games and Media (3 papers). The work is most often cited by research in Marketing (398 citations), Information Systems and Management (178 citations), Sociology and Political Science (599 citations), Organizational Behavior and Human Resource Management (85 citations) and Developmental and Educational Psychology (92 citations). André Marchand has collaborated with scholars based in Germany, United Kingdom and Austria. Frequent co-authors include Thorsten Hennig‐Thurau, Andreas B. Eisingerich, Martin P. Fritze, Paul Marx, Lin Dong, Caroline Wiertz, Martin Benkenstein, Michael Paul, Michel Clément and Alexander Edeling. Their work appears in journals such as International Journal of Research in Marketing, Journal of Cultural Economics, European Journal of Marketing, Journal of Retailing and Journal of Service Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.