André Marchand
About
André Marchand has authored 21 papers that have received a total of 697 indexed citations.
This includes 13 papers in Sociology and Political Science, 12 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Market Behavior and Pricing (4 papers). André Marchand is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Market Behavior and Pricing (4 papers) and collaborates with scholars based in Germany, United Kingdom and Belgium. André Marchand's co-authors include Thorsten Hennig‐Thurau, Andreas B. Eisingerich, Paul Marx, Martin P. Fritze and Martin Benkenstein and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Retailing.
In The Last Decade
Fields of papers published by André Marchand
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
Countries citing papers authored by André Marchand
Since SpecializationCitations
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