Dai Yao

About

Dai Yao is a scholar working on Sociology and Political Science, Marketing and Management Science and Operations Research. According to data from OpenAlex, Dai Yao has authored 12 papers receiving a total of 427 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Sociology and Political Science, 8 papers in Marketing and 3 papers in Management Science and Operations Research. Recurrent topics in Dai Yao’s work include Digital Marketing and Social Media (8 papers), Consumer Market Behavior and Pricing (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Dai Yao is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Market Behavior and Pricing (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Dai Yao collaborates with scholars based in Hong Kong, United States and China. Dai Yao's co-authors include Xingyu Chen, Shijie Lu, Rajdeep Grewal, Yakov Bart, Andrew T. Stephen, Xing Li, Zhimin Zhou, Junhong Chu and Miguel Sousa Lobo and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of the Academy of Marketing Science.

In The Last Decade

Co-authorship network of co-authors of Dai Yao i

Layout:

Gravity: 0.05 Iterations: 100 Initial Temp: 1000 Cooling: 0.99 Min Temp: 1

Fields of papers citing papers by Dai Yao

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Dai Yao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dai Yao. The network helps show where Dai Yao may publish in the future.

Countries citing papers authored by Dai Yao

Since Specialization

Citations

This map shows the geographic impact of Dai Yao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dai Yao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dai Yao more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Lori M. Evans Breakdown of academic impact, for papers by H. C. Erbler Breakdown of academic impact, for papers by E. Z. Radlińska Breakdown of academic impact, for papers by Twishi Gulati Breakdown of academic impact, for papers by Ewa Mazur Breakdown of academic impact, for papers by Adriana Reuveny Breakdown of academic impact, for papers by Gudni Thorsteinsson Breakdown of academic impact, for papers by Yunling Duan