V. Kumar
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
-
- Customer Service Quality and Loyalty
Papers in
-
- Regional Economic Development and Innovation 1
- International Business and FDI 1
- Health 1
- Social and Behavioral Studies 1
- Co-authors
- David A. Aaker (4 shared papers)George S. Day (4 shared papers)David J. Luck (1 shared paper)Nancy D. Albers‐Miller (1 shared paper)S. Sriram (1 shared paper)Jagdish N. Sheth (1 shared paper)Werner Reinartz (1 shared paper)Timothy Bohling (1 shared paper)
- Journals
- John Wiley & Sons eBooks (1 paper)Journal of Direct Marketing (1 paper)Sage eBooks (1 paper)
- Partner nations
- United States
In The Last Decade
V. Kumar
8 papers receiving 1.6k citations
V. Kumar's Hit Papers
Peers
Comparison fields: 5 of 141
- Marketing 824
- Organizational Behavior and Human Resource Management 679
- Tourism, Leisure and Hospitality Management 92
- Information Systems and Management 255
- Strategy and Management 462
Countries citing papers authored by V. Kumar
This map shows the geographic impact of V. Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by V. Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites V. Kumar more than expected).
Fields of papers citing papers by V. Kumar
This network shows the impact of papers produced by V. Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by V. Kumar. The network helps show where V. Kumar may publish in the future.
Co-authors
The 9 scholars most cited alongside V. Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Marketing Research Hit paper breakdown → | 1970 | 2145 |
| 2 | Marketing Research Fifth Edition | 2007 | 12 |
| 3 | 1991 | 6 | |
| 4 | Global Marketing Research | 2015 | 6 |
| 5 | Marketing research : applications | 2012 | 2 |
| 6 | Marketing Research Ed. 9 | 2006 | 2 |
| 7 | Marketing Research: A Global Outlook | 2015 | 2 |
| 8 | Marketing Research, 8th edition (Маркетинговые исследования) | 2003 | 2 |
About V. Kumar
V. Kumar is a scholar working on Strategy and Management, Health, General Economics, Econometrics and Finance, Management of Technology and Innovation and Economics and Econometrics, having authored 8 papers that have together received 2.2k indexed citations. Recurring topics across this work include Merger and Competition Analysis (1 paper), Regional Economic Development and Innovation (1 paper), Digital Innovation in Industries (1 paper), International Business and FDI (1 paper), Social and Behavioral Studies (1 paper), Regional Socio-Economic Development Trends (1 paper) and Global trade and economics (1 paper). The work is most often cited by research in Marketing (824 citations), Organizational Behavior and Human Resource Management (679 citations), Tourism, Leisure and Hospitality Management (92 citations), Information Systems and Management (255 citations) and Strategy and Management (462 citations). V. Kumar has collaborated with scholars based in United States. Frequent co-authors include David A. Aaker, George S. Day, David J. Luck, Nancy D. Albers‐Miller, S. Sriram, Jagdish N. Sheth, Werner Reinartz, Timothy Bohling and Robert P. Leone. Their work appears in journals such as John Wiley & Sons eBooks, Journal of Direct Marketing and Sage eBooks.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.