David J. Luck
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
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- Management and Marketing Education 6
- Digital Innovation in Industries 1
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- Marketing and Advertising Strategies 3
- Consumer Behavior in Brand Consumption and Identification 3
- Co-authors
- V. Kumar (1 shared paper)David A. Aaker (1 shared paper)George S. Day (1 shared paper)O. C. Ferrell (3 shared papers)George H. Lucas (2 shared papers)Patrick J. Robinson (1 shared paper)Peter Robinson (1 shared paper)William J. Regan (1 shared paper)
- Journals
- Journal of Marketing (13 papers)Journal of Marketing Research (1 paper)McGraw-Hill eBooks (1 paper)Marketing Science Institute eBooks (1 paper)Figshare (1 paper)
- Partner nations
- United States
In The Last Decade
David J. Luck
21 papers receiving 2.0k citations
David J. Luck's Hit Papers
Peers
Comparison fields: 5 of 145
- Marketing 1.1k
- Organizational Behavior and Human Resource Management 816
- Tourism, Leisure and Hospitality Management 110
- Information Systems and Management 314
- Management of Technology and Innovation 269
Countries citing papers authored by David J. Luck
This map shows the geographic impact of David J. Luck's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David J. Luck with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David J. Luck more than expected).
Fields of papers citing papers by David J. Luck
This network shows the impact of papers produced by David J. Luck. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David J. Luck. The network helps show where David J. Luck may publish in the future.
Co-authors
The 10 scholars most cited alongside David J. Luck, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 23 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Marketing Research Hit paper breakdown → | 1970 | 2146 |
| 2 | 1969 | 174 | |
| 3 | 1974 | 63 | |
| 4 | 1969 | 50 | |
| 5 | Marketing Strategy and Plans | 1979 | 45 |
| 6 | 1974 | 39 | |
| 7 | 1969 | 38 | |
| 8 | 1969 | 13 | |
| 9 | 1959 | 7 | |
| 10 | Product policy and strategy | 1972 | 6 |
| 11 | Conditions conducive to the effective use of marketing research in the corporation | 1981 | 5 |
| 12 | 1965 | 5 | |
| 13 | 1959 | 5 | |
| 14 | 1965 | 3 | |
| 15 | Marketing strategy and plans : systematic marketing management | 1979 | 2 |
| 16 | Marketing education in the United States | 1964 | 2 |
| 17 | Promotional decision making : practice and theory : a study in marketing management | 1964 | 1 |
| 18 | 1956 | 1 | |
| 19 | Strategic Marketing Management: Text and Cases | 1993 | 1 |
| 20 | 2007 | 1 |
About David J. Luck
David J. Luck is a scholar working on Management of Technology and Innovation, Marketing, Strategy and Management, Accounting and General Social Sciences, having authored 23 papers that have together received 2.6k indexed citations. Recurring topics across this work include Management and Marketing Education (6 papers), Marketing and Advertising Strategies (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Business Strategy and Innovation (2 papers), Accounting Education and Careers (2 papers), Cultural, Linguistic, Economic Studies (2 papers), Digital Innovation in Industries (1 paper) and Housing, Finance, and Neoliberalism (1 paper). The work is most often cited by research in Marketing (1.1k citations), Organizational Behavior and Human Resource Management (816 citations), Tourism, Leisure and Hospitality Management (110 citations), Information Systems and Management (314 citations) and Management of Technology and Innovation (269 citations). David J. Luck has collaborated with scholars based in United States. Frequent co-authors include V. Kumar, David A. Aaker, George S. Day, O. C. Ferrell, George H. Lucas, Patrick J. Robinson, Peter Robinson, William J. Regan, Philip M. Hauser and William R. Leonard. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research, McGraw-Hill eBooks, Marketing Science Institute eBooks and Figshare.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.