Malcolm McDonald
Impact in
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- Customer Service Quality and Loyalty
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Consumer Retail Behavior Studies
Papers in
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- Business Strategy and Innovation 7
- Leadership and Management in Organizations 5
- Business Strategies and Innovation 4
-
- Customer Service Quality and Loyalty 19
- Co-authors
- Hugh Wilson (15 shared papers)Leslie de Chernatony (2 shared papers)Fiona Harris (1 shared paper)Elizabeth Daniel (5 shared papers)Beth Rogers (2 shared papers)Tony Millman (1 shared paper)Martin Christopher (6 shared papers)Mark Jenkins (1 shared paper)
- Journals
- Journal of Marketing Management (11 papers)European Journal of Marketing (5 papers)International Journal of Market Research (3 papers)Journal of Business and Industrial Marketing (2 papers)Journal of Services Marketing (1 paper)
- Partner nations
- United KingdomUnited StatesAustralia
In The Last Decade
Malcolm McDonald
94 papers receiving 1.7k citations
Peers
Comparison fields: 5 of 116
- Organizational Behavior and Human Resource Management 954
- Marketing 817
- Strategy and Management 750
- Management Information Systems 342
- Management of Technology and Innovation 252
Countries citing papers authored by Malcolm McDonald
This map shows the geographic impact of Malcolm McDonald's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Malcolm McDonald with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Malcolm McDonald more than expected).
Fields of papers citing papers by Malcolm McDonald
This network shows the impact of papers produced by Malcolm McDonald. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Malcolm McDonald. The network helps show where Malcolm McDonald may publish in the future.
Co-authors
The 25 scholars most cited alongside Malcolm McDonald, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 108 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2001 | 228 | |
| 2 | 2002 | 182 | |
| 3 | Marketing Plans: How to Prepare Them, How to Use Them | 1989 | 178 |
| 4 | 1997 | 136 | |
| 5 | Market Segmentation: How to Do It, How to Profit from It | 1998 | 112 |
| 6 | 1989 | 62 | |
| 7 | 1992 | 59 | |
| 8 | 1996 | 49 | |
| 9 | 1991 | 45 | |
| 10 | 1997 | 44 | |
| 11 | Key Customers: How to manage them profitably | 2000 | 42 |
| 12 | 1974 | 40 | |
| 13 | 1990 | 39 | |
| 14 | Creating powerful brands : the strategic route to success in consumer, industrial and service markets | 1992 | 38 |
| 15 | 1995 | 36 | |
| 16 | 1987 | 33 | |
| 17 | Key Account Management: Learning from supplier and customer perspectives | 1998 | 30 |
| 18 | Marketing: an Introduction | 1991 | 30 |
| 19 | Market segmentation : a step-by-step approach to creating profitable market segments | 1995 | 29 |
| 20 | 1989 | 27 |
About Malcolm McDonald
Malcolm McDonald is a scholar working on Strategy and Management, Organizational Behavior and Human Resource Management, Marketing, Management of Technology and Innovation and Management Information Systems, having authored 108 papers that have together received 2.0k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (19 papers), Marketing and Advertising Strategies (15 papers), Management and Marketing Education (12 papers), Business Strategy and Innovation (7 papers), Leadership and Management in Organizations (5 papers), Business Strategies and Innovation (4 papers), Digital Marketing and Social Media (3 papers) and Technology Adoption and User Behaviour (3 papers). The work is most often cited by research in Organizational Behavior and Human Resource Management (954 citations), Marketing (817 citations), Strategy and Management (750 citations), Management Information Systems (342 citations) and Management of Technology and Innovation (252 citations). Malcolm McDonald has collaborated with scholars based in United Kingdom, United States and Australia. Frequent co-authors include Hugh Wilson, Leslie de Chernatony, Fiona Harris, Elizabeth Daniel, Beth Rogers, Tony Millman, Martin Christopher, Mark Jenkins, Tim Denison and Mike Meldrum. Their work appears in journals such as Journal of Marketing Management, European Journal of Marketing, International Journal of Market Research, Journal of Business and Industrial Marketing and Journal of Services Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.