Malcolm McDonald
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
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- Customer Service Quality and Loyalty
Papers in
-
- Business Strategy and Innovation 11
- Leadership and Management in Organizations 5
- Business Strategies and Innovation 5
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- Customer Service Quality and Loyalty 27
- Co-authors
- Hugh Wilson (17 shared papers)Martin Christopher (18 shared papers)Leslie de Chernatony (2 shared papers)Ailsa Kolsaker (5 shared papers)Fiona Harris (1 shared paper)Elizabeth Daniel (5 shared papers)Mike Meldrum (19 shared papers)Beth Rogers (2 shared papers)
- Journals
- Journal of Marketing Management (11 papers)European Journal of Marketing (5 papers)International Journal of Market Research (3 papers)Journal of Business and Industrial Marketing (2 papers)Journal of Services Marketing (1 paper)
- Partner nations
- United KingdomUnited StatesAustralia
In The Last Decade
Malcolm McDonald
124 papers receiving 2.2k citations
Peers
Comparison fields: 5 of 122
- Marketing 1.2k
- Organizational Behavior and Human Resource Management 1.2k
- Strategy and Management 975
- Management Information Systems 418
- Management of Technology and Innovation 312
Countries citing papers authored by Malcolm McDonald
This map shows the geographic impact of Malcolm McDonald's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Malcolm McDonald with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Malcolm McDonald more than expected).
Fields of papers citing papers by Malcolm McDonald
This network shows the impact of papers produced by Malcolm McDonald. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Malcolm McDonald. The network helps show where Malcolm McDonald may publish in the future.
Co-authors
The 25 scholars most cited alongside Malcolm McDonald, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 144 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2001 | 252 | |
| 2 | 2002 | 203 | |
| 3 | Marketing Plans: How to Prepare Them, How to Use Them | 1989 | 199 |
| 4 | 2014 | 173 | |
| 5 | 1997 | 154 | |
| 6 | Market Segmentation: How to Do It, How to Profit from It | 1998 | 137 |
| 7 | 1995 | 96 | |
| 8 | 1995 | 85 | |
| 9 | 1989 | 66 | |
| 10 | 1992 | 61 | |
| 11 | 1996 | 53 | |
| 12 | 1997 | 50 | |
| 13 | 1991 | 46 | |
| 14 | 1974 | 46 | |
| 15 | 1990 | 44 | |
| 16 | Key Customers: How to manage them profitably | 2000 | 44 |
| 17 | Creating powerful brands : the strategic route to success in consumer, industrial and service markets | 1992 | 43 |
| 18 | 1995 | 40 | |
| 19 | Key Account Management: Learning from supplier and customer perspectives | 1998 | 34 |
| 20 | 1987 | 33 |
About Malcolm McDonald
Malcolm McDonald is a scholar working on Strategy and Management, Organizational Behavior and Human Resource Management, Marketing, Management of Technology and Innovation and Management Information Systems, having authored 144 papers that have together received 2.7k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (27 papers), Marketing and Advertising Strategies (19 papers), Management and Marketing Education (14 papers), Business Strategy and Innovation (11 papers), Leadership and Management in Organizations (5 papers), Business Strategies and Innovation (5 papers), Consumer Retail Behavior Studies (5 papers) and Customer churn and segmentation (5 papers). The work is most often cited by research in Marketing (1.2k citations), Organizational Behavior and Human Resource Management (1.2k citations), Strategy and Management (975 citations), Management Information Systems (418 citations) and Management of Technology and Innovation (312 citations). Malcolm McDonald has collaborated with scholars based in United Kingdom, United States and Australia. Frequent co-authors include Hugh Wilson, Martin Christopher, Leslie de Chernatony, Ailsa Kolsaker, Fiona Harris, Elizabeth Daniel, Mike Meldrum, Beth Rogers, Tony Millman and Mark Jenkins. Their work appears in journals such as Journal of Marketing Management, European Journal of Marketing, International Journal of Market Research, Journal of Business and Industrial Marketing and Journal of Services Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.