David A. Aaker
Impact in
- Marketing top 0.01%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
Papers in
- Marketing 57
- Consumer Behavior in Brand Consumption and Identification 35
- Consumer Market Behavior and Pricing 16
- Marketing and Advertising Strategies 7
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- Business Strategy and Innovation 10
- Co-authors
- Kevin Lane Keller (7 shared papers)Geoffrey Keppel (1 shared paper)Daniel C. Smith (1 shared paper)Robert Jacobson (11 shared papers)George S. Day (13 shared papers)V. Kumar (4 shared papers)David J. Luck (1 shared paper)Erich A. Joachimsthaler (10 shared papers)
- Journals
- Journal of Marketing Research (27 papers)Journal of Marketing (21 papers)California Management Review (15 papers)Journal of Advertising Research (6 papers)Journal of Brand Management (4 papers)
- Partner nations
- United StatesLatviaGermany
In The Last Decade
David A. Aaker
179 papers receiving 27.3k citations
David A. Aaker's Hit Papers
Peers
Comparison fields: 5 of 213
- Marketing 20.7k
- Tourism, Leisure and Hospitality Management 1.5k
- Organizational Behavior and Human Resource Management 8.8k
- Strategy and Management 7.3k
- Information Systems and Management 2.0k
Countries citing papers authored by David A. Aaker
This map shows the geographic impact of David A. Aaker's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David A. Aaker with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David A. Aaker more than expected).
Fields of papers citing papers by David A. Aaker
This network shows the impact of papers produced by David A. Aaker. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David A. Aaker. The network helps show where David A. Aaker may publish in the future.
Co-authors
The 25 scholars most cited alongside David A. Aaker, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 194 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Building Strong Brands Hit paper breakdown → | 1995 | 2743 |
| 2 | Measuring Brand Equity Across Products and Markets Hit paper breakdown → | 1996 | 2576 |
| 3 | Managing brand equity : capitalizing on the value of a brand name. Hit paper breakdown → | 1991 | 2546 |
| 4 | Managing Brand Equity Hit paper breakdown → | 1991 | 2506 |
| 5 | Marketing Research Hit paper breakdown → | 1970 | 2299 |
| 6 | Consumer Evaluations of Brand Extensions Hit paper breakdown → | 1990 | 1886 |
| 7 | Design and Analysis: A Researcher's Handbook Hit paper breakdown → | 1976 | 1885 |
| 8 | Managing Brand Equity: Capitalizing on the Value of a Brand Name Hit paper breakdown → | 1992 | 1861 |
| 9 | Consumer Evaluations of Brand Extensions Hit paper breakdown → | 1990 | 1264 |
| 10 | The Effects of Sequential Introduction of Brand Extensions Hit paper breakdown → | 1992 | 902 |
| 11 | Strategic Market Management Hit paper breakdown → | 1984 | 809 |
| 12 | The Financial Information Content of Perceived Quality Hit paper breakdown → | 1994 | 564 |
| 13 | The Value of Brand Equity Hit paper breakdown → | 1992 | 541 |
| 14 | 1986 | 452 | |
| 15 | 2004 | 418 | |
| 16 | 1989 | 407 | |
| 17 | 1992 | 380 | |
| 18 | 2000 | 344 | |
| 19 | 1982 | 304 | |
| 20 | 2001 | 290 |
About David A. Aaker
David A. Aaker is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Management of Technology and Innovation and Economics and Econometrics, having authored 194 papers that have together received 33.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (35 papers), Digital Marketing and Social Media (21 papers), Consumer Market Behavior and Pricing (16 papers), Business Strategy and Innovation (10 papers), Digital Innovation in Industries (8 papers), Marketing and Advertising Strategies (7 papers), Management and Marketing Education (6 papers) and Financial Markets and Investment Strategies (6 papers). The work is most often cited by research in Marketing (20.7k citations), Tourism, Leisure and Hospitality Management (1.5k citations), Organizational Behavior and Human Resource Management (8.8k citations), Strategy and Management (7.3k citations) and Information Systems and Management (2.0k citations). David A. Aaker has collaborated with scholars based in United States, Latvia and Germany. Frequent co-authors include Kevin Lane Keller, Geoffrey Keppel, Daniel C. Smith, Robert Jacobson, George S. Day, V. Kumar, David J. Luck, Erich A. Joachimsthaler, Douglas M. Stayman and Alexander L. Biel. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, California Management Review, Journal of Advertising Research and Journal of Brand Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.