David A. Aaker
About
David A. Aaker is a scholar working on Marketing, Sociology and Political Science and Strategy and Management.
According to data from OpenAlex, David A. Aaker has authored 124 papers receiving a total of 16.5k indexed citations (citations by other indexed papers that have themselves been cited), including 42 papers in Marketing, 22 papers in Sociology and Political Science and 18 papers in Strategy and Management. Recurrent topics in David A. Aaker’s work include Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (19 papers) and Consumer Market Behavior and Pricing (13 papers). David A. Aaker is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (19 papers) and Consumer Market Behavior and Pricing (13 papers). David A. Aaker collaborates with scholars based in United States, Canada and Germany. David A. Aaker's co-authors include Kevin Lane Keller, Geoffrey Keppel, Robert Jacobson, Daniel C. Smith, Douglas M. Stayman, Erich A. Joachimsthaler, Briance Mascarenhas, Michael R. Hagerty, George S. Day and Alexander L. Biel and has published in prestigious journals such as Academy of Management Journal, Strategic Management Journal and Journal of Marketing.
In The Last Decade
Co-authorship network of co-authors of David A. Aaker i
Fields of papers citing papers by David A. Aaker
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by David A. Aaker. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where David A. Aaker may publish in the future.
Countries citing papers authored by David A. Aaker
Since SpecializationCitations
This map shows the geographic impact of David A. Aaker's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David A. Aaker with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David A. Aaker more than expected).
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