Robert M. Morgan
Impact in
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- Customer Service Quality and Loyalty
- Marketing top 0.01%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Papers in
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- Customer Service Quality and Loyalty 19
-
- Business Strategy and Innovation 5
- Corporate Identity and Reputation 4
- Innovation and Knowledge Management 4
- Co-authors
- Shelby D. Hunt (8 shared papers)Shiri D. Vivek (2 shared papers)Sharon E. Beatty (2 shared papers)Beverly K. Brockman (3 shared papers)Vivek Dalela (1 shared paper)Russell Lacey (3 shared papers)Jaebeom Suh (1 shared paper)George D. Deitz (4 shared papers)
- Journals
- Journal of Marketing (6 papers)Journal of Advertising Research (2 papers)Industrial Marketing Management (2 papers)The Journal of Marketing Theory and Practice (2 papers)International Journal of Retail & Distribution Management (1 paper)
- Partner nations
- United StatesLatviaSouth Korea
In The Last Decade
Robert M. Morgan
30 papers receiving 24.2k citations
Robert M. Morgan's Hit Papers
Peers
Comparison fields: 5 of 145
- Organizational Behavior and Human Resource Management 16.2k
- Marketing 11.5k
- Information Systems and Management 5.4k
- Strategy and Management 9.1k
- Management Information Systems 3.6k
Countries citing papers authored by Robert M. Morgan
This map shows the geographic impact of Robert M. Morgan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert M. Morgan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert M. Morgan more than expected).
Fields of papers citing papers by Robert M. Morgan
This network shows the impact of papers produced by Robert M. Morgan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert M. Morgan. The network helps show where Robert M. Morgan may publish in the future.
Co-authors
The 25 scholars most cited alongside Robert M. Morgan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 30 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The Commitment-Trust Theory of Relationship Marketing Hit paper breakdown → | 1994 | 12818 |
| 2 | The Commitment-Trust Theory of Relationship Marketing Hit paper breakdown → | 1994 | 7918 |
| 3 | The Comparative Advantage Theory of Competition Hit paper breakdown → | 1995 | 1789 |
| 4 | Customer Engagement: Exploring Customer Relationships Beyond Purchase Hit paper breakdown → | 2012 | 1467 |
| 5 | The Comparative Advantage Theory of Competition Hit paper breakdown → | 1995 | 732 |
| 6 | The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions Hit paper breakdown → | 1996 | 564 |
| 7 | A Generalized Multidimensional Scale for Measuring Customer Engagement Hit paper breakdown → | 2014 | 530 |
| 8 | 2003 | 331 | |
| 9 | 1999 | 283 | |
| 10 | 2007 | 209 | |
| 11 | 1997 | 194 | |
| 12 | 1994 | 193 | |
| 13 | 2008 | 82 | |
| 14 | 2010 | 52 | |
| 15 | 1999 | 41 | |
| 16 | 2014 | 38 | |
| 17 | 1999 | 30 | |
| 18 | 2010 | 22 | |
| 19 | 2017 | 17 | |
| 20 | 2015 | 14 |
About Robert M. Morgan
Robert M. Morgan is a scholar working on Organizational Behavior and Human Resource Management, Strategy and Management, Marketing, Sociology and Political Science and Information Systems and Management, having authored 30 papers that have together received 27.4k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (19 papers), Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Business Strategy and Innovation (5 papers), Technology Adoption and User Behaviour (5 papers), Outsourcing and Supply Chain Management (4 papers), Corporate Identity and Reputation (4 papers) and Innovation and Knowledge Management (4 papers). The work is most often cited by research in Organizational Behavior and Human Resource Management (16.2k citations), Marketing (11.5k citations), Information Systems and Management (5.4k citations), Strategy and Management (9.1k citations) and Management Information Systems (3.6k citations). Robert M. Morgan has collaborated with scholars based in United States, Latvia and South Korea. Frequent co-authors include Shelby D. Hunt, Shiri D. Vivek, Sharon E. Beatty, Beverly K. Brockman, Vivek Dalela, Russell Lacey, Jaebeom Suh, George D. Deitz, Tammy Neal Crutchfield and Kimberly Eddleston. Their work appears in journals such as Journal of Marketing, Journal of Advertising Research, Industrial Marketing Management, The Journal of Marketing Theory and Practice and International Journal of Retail & Distribution Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.