Christine Moorman
Impact in
-
- Customer Service Quality and Loyalty
- Marketing top 0.02%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
Papers in
- Marketing 31
- Consumer Behavior in Brand Consumption and Identification 18
- Consumer Market Behavior and Pricing 10
-
- Innovation and Knowledge Management 18
- Business Strategy and Innovation 10
- Co-authors
- Gerald Zaltman (7 shared papers)Rohit Deshpandé (4 shared papers)Anne S. Miner (9 shared papers)Aric Rindfleisch (3 shared papers)Roland T. Rust (7 shared papers)Bernard J. Jaworski (3 shared papers)Deborah J. MacInnis (3 shared papers)Rebecca J. Slotegraaf (3 shared papers)
- Journals
- Journal of Marketing (25 papers)Journal of Marketing Research (15 papers)Journal of Public Policy & Marketing (4 papers)Journal of Consumer Research (4 papers)Marketing Science (3 papers)
- Partner nations
- United StatesNetherlandsLatvia
In The Last Decade
Christine Moorman
85 papers receiving 19.8k citations
Christine Moorman's Hit Papers
Peers
Comparison fields: 5 of 155
- Organizational Behavior and Human Resource Management 9.3k
- Marketing 7.7k
- Strategy and Management 8.6k
- Information Systems and Management 3.1k
- Business and International Management 582
Countries citing papers authored by Christine Moorman
This map shows the geographic impact of Christine Moorman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Christine Moorman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Christine Moorman more than expected).
Fields of papers citing papers by Christine Moorman
This network shows the impact of papers produced by Christine Moorman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Christine Moorman. The network helps show where Christine Moorman may publish in the future.
Co-authors
The 25 scholars most cited alongside Christine Moorman, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 88 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations Hit paper breakdown → | 1992 | 2891 |
| 2 | Factors Affecting Trust in Market Research Relationships Hit paper breakdown → | 1993 | 2258 |
| 3 | Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations Hit paper breakdown → | 1992 | 1462 |
| 4 | Factors Affecting Trust in Market Research Relationships Hit paper breakdown → | 1993 | 1220 |
| 5 | Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines Hit paper breakdown → | 2008 | 910 |
| 6 | The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective Hit paper breakdown → | 2001 | 811 |
| 7 | Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads Hit paper breakdown → | 1991 | 790 |
| 8 | Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes Hit paper breakdown → | 1995 | 756 |
| 9 | Organizational Improvisation and Learning: A Field Study Hit paper breakdown → | 2001 | 709 |
| 10 | Organizational Improvisation and Organizational Memory Hit paper breakdown → | 1998 | 699 |
| 11 | The Impact of Organizational Memory on New Product Performance and Creativity Hit paper breakdown → | 1997 | 681 |
| 12 | The Convergence of Planning and Execution: Improvisation in New Product Development Hit paper breakdown → | 1998 | 603 |
| 13 | The Role of Marketing Hit paper breakdown → | 1999 | 577 |
| 14 | Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both? Hit paper breakdown → | 2002 | 509 |
| 15 | 1993 | 467 | |
| 16 | What is Quality? An Integrative Framework of Processes and States Hit paper breakdown → | 2012 | 395 |
| 17 | 1995 | 384 | |
| 18 | 1997 | 361 | |
| 19 | 1999 | 351 | |
| 20 | 2009 | 324 |
About Christine Moorman
Christine Moorman is a scholar working on Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science and Management Information Systems, having authored 88 papers that have together received 22.1k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (19 papers), Innovation and Knowledge Management (18 papers), Consumer Behavior in Brand Consumption and Identification (18 papers), Business Strategy and Innovation (10 papers), Digital Marketing and Social Media (10 papers), Consumer Market Behavior and Pricing (10 papers), Management and Organizational Studies (8 papers) and Corporate Finance and Governance (5 papers). The work is most often cited by research in Organizational Behavior and Human Resource Management (9.3k citations), Marketing (7.7k citations), Strategy and Management (8.6k citations), Information Systems and Management (3.1k citations) and Business and International Management (582 citations). Christine Moorman has collaborated with scholars based in United States, Netherlands and Latvia. Frequent co-authors include Gerald Zaltman, Rohit Deshpandé, Anne S. Miner, Aric Rindfleisch, Roland T. Rust, Bernard J. Jaworski, Deborah J. MacInnis, Rebecca J. Slotegraaf, Erika Matulich and Alan J. Malter. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of Consumer Research and Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.