George E. Belch
Impact in
- Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
- Marketing 34
- Consumer Behavior in Brand Consumption and Identification 20
- Marketing and Advertising Strategies 15
- Consumer Retail Behavior Studies 5
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- Skin Protection and Aging 6
- Co-authors
- Richard J. Lutz (5 shared papers)SCOTT B. MACKENZIE (3 shared papers)Michael A. Belch (22 shared papers)Joni A. Mayer (10 shared papers)E. Laird Landon (2 shared papers)Elizabeth C. Lewis (3 shared papers)Donald J. Slymen (4 shared papers)Donald Sciglimpaglia (1 shared paper)
- Journals
- Journal of Marketing Research (6 papers)Journal of the American Academy of Dermatology (2 papers)International Journal of Environmental Research and Public Health (2 papers)Preventive Medicine (1 paper)International Journal of Advertising (1 paper)
- Partner nations
- United StatesSouth AfricaLatvia
In The Last Decade
George E. Belch
49 papers receiving 5.0k citations
George E. Belch's Hit Papers
Peers
Comparison fields: 5 of 120
- Marketing 3.9k
- Information Systems and Management 694
- Applied Psychology 381
- Gender Studies 734
- Organizational Behavior and Human Resource Management 798
Countries citing papers authored by George E. Belch
This map shows the geographic impact of George E. Belch's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by George E. Belch with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites George E. Belch more than expected).
Fields of papers citing papers by George E. Belch
This network shows the impact of papers produced by George E. Belch. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by George E. Belch. The network helps show where George E. Belch may publish in the future.
Co-authors
The 25 scholars most cited alongside George E. Belch, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 52 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations Hit paper breakdown → | 1986 | 1537 |
| 2 | Advertising And Promotion: Integrated Marketing Communications Perspective Hit paper breakdown → | 1997 | 1117 |
| 3 | 1986 | 907 | |
| 4 | Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences | 1983 | 388 |
| 5 | 1985 | 214 | |
| 6 | 1990 | 182 | |
| 7 | 1981 | 175 | |
| 8 | 1982 | 145 | |
| 9 | Introduction to advertising and promotion : an integrated marketing communications perspective | 1995 | 136 |
| 10 | 2013 | 94 | |
| 11 | 1981 | 93 | |
| 12 | 2002 | 82 | |
| 13 | 2011 | 69 | |
| 14 | Effects of advertising communications: Review of research. | 1987 | 49 |
| 15 | 1977 | 46 | |
| 16 | 2009 | 45 | |
| 17 | Psychophysiological and Cognitive Responses to Sex in Advertising | 1982 | 42 |
| 18 | Conflict in Family Decision Making: an Exploratory Investigation | 1980 | 41 |
| 19 | An Investigation of the Effects of Repetition on Cognitive and Affective Reactions T0 Humorous and Serious Television Commercials | 1984 | 40 |
| 20 | Introduction to Advertising and Promotion Management | 1990 | 40 |
About George E. Belch
George E. Belch is a scholar working on Marketing, Dermatology, Sociology and Political Science, Gender Studies and Management of Technology and Innovation, having authored 52 papers that have together received 5.8k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (17 papers), Marketing and Advertising Strategies (15 papers), Skin Protection and Aging (6 papers), Consumer Retail Behavior Studies (5 papers), Media, Gender, and Advertising (4 papers), Management and Marketing Education (3 papers) and Obesity, Physical Activity, Diet (3 papers). The work is most often cited by research in Marketing (3.9k citations), Information Systems and Management (694 citations), Applied Psychology (381 citations), Gender Studies (734 citations) and Organizational Behavior and Human Resource Management (798 citations). George E. Belch has collaborated with scholars based in United States, South Africa and Latvia. Frequent co-authors include Richard J. Lutz, SCOTT B. MACKENZIE, Michael A. Belch, Joni A. Mayer, E. Laird Landon, Elizabeth C. Lewis, Donald J. Slymen, Donald Sciglimpaglia, Henry Yu and Susan I. Woodruff. Their work appears in journals such as Journal of Marketing Research, Journal of the American Academy of Dermatology, International Journal of Environmental Research and Public Health, Preventive Medicine and International Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.