William Lazer
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Consumer Market Behavior and Pricing
- Environmental Sustainability in Business
Papers in
-
- Management and Marketing Education 16
- Marketing 12
- Marketing and Advertising Strategies 8
- Consumer Behavior in Brand Consumption and Identification 3
- Co-authors
- Eugene J. Kelley (6 shared papers)Hiroshi Kosaka (2 shared papers)Robert Bartels (1 shared paper)Eric H. Shaw (3 shared papers)George W. Wilson (1 shared paper)Stephen F. Pirog (1 shared paper)Robert D. Buzzell (1 shared paper)Edgar A. Pessemier (1 shared paper)
- Journals
- Journal of Marketing (28 papers)Business Horizons (2 papers)Journal of International Marketing (2 papers)Journal of Consumer Affairs (1 paper)Journal of Industrial Economics (1 paper)
- Partner nations
- United StatesJapanGuam
In The Last Decade
William Lazer
54 papers receiving 743 citations
Peers
Comparison fields: 5 of 76
- Marketing 468
- Tourism, Leisure and Hospitality Management 46
- Organizational Behavior and Human Resource Management 227
- Management of Technology and Innovation 129
- Strategy and Management 237
Countries citing papers authored by William Lazer
This map shows the geographic impact of William Lazer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William Lazer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William Lazer more than expected).
Fields of papers citing papers by William Lazer
This network shows the impact of papers produced by William Lazer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William Lazer. The network helps show where William Lazer may publish in the future.
Co-authors
The 25 scholars most cited alongside William Lazer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 57 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1969 | 107 | |
| 2 | 1985 | 92 | |
| 3 | 1960 | 90 | |
| 4 | Social marketing: perspectives and viewpoints | 1973 | 85 |
| 5 | 1962 | 65 | |
| 6 | 1985 | 55 | |
| 7 | 1971 | 50 | |
| 8 | 1969 | 44 | |
| 9 | 1986 | 39 | |
| 10 | 2000 | 21 | |
| 11 | 2007 | 20 | |
| 12 | 2017 | 19 | |
| 13 | 1962 | 13 | |
| 14 | 2007 | 13 | |
| 15 | 1972 | 12 | |
| 16 | 1977 | 12 | |
| 17 | 1976 | 12 | |
| 18 | 1970 | 11 | |
| 19 | Marketing Management: Foundations and Practices | 1983 | 10 |
| 20 | 1986 | 8 |
About William Lazer
William Lazer is a scholar working on Management of Technology and Innovation, Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management and Accounting, having authored 57 papers that have together received 896 indexed citations. Recurring topics across this work include Management and Marketing Education (16 papers), Marketing and Advertising Strategies (8 papers), Accounting Education and Careers (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Psychology of Social Influence (3 papers), Management Theory and Practice (3 papers), Customer Service Quality and Loyalty (2 papers) and Ethics in Business and Education (2 papers). The work is most often cited by research in Marketing (468 citations), Tourism, Leisure and Hospitality Management (46 citations), Organizational Behavior and Human Resource Management (227 citations), Management of Technology and Innovation (129 citations) and Strategy and Management (237 citations). William Lazer has collaborated with scholars based in United States, Japan and Guam. Frequent co-authors include Eugene J. Kelley, Hiroshi Kosaka, Robert Bartels, Eric H. Shaw, George W. Wilson, Stephen F. Pirog, Robert D. Buzzell, Edgar A. Pessemier, Mark R. Greene and Jeffrey A. Beck. Their work appears in journals such as Journal of Marketing, Business Horizons, Journal of International Marketing, Journal of Consumer Affairs and Journal of Industrial Economics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.