Theodore Levitt
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Service and Product Innovation
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- Customer Service Quality and Loyalty
Papers in
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- Organizational Management and Innovation 5
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- Intellectual Capital and Performance Analysis 2
- Business Strategy and Innovation 1
- Co-authors
- Robert D. Buzzell (2 shared papers)Peter L. Wright (1 shared paper)Paulo Costa (1 shared paper)Kathryn Blackmond Laskey (1 shared paper)Kuo‐Chu Chang (1 shared paper)Philip Kotler (2 shared papers)Wei Sun (1 shared paper)Aubrey Wilson (1 shared paper)
- Journals
- Journal of Marketing (8 papers)Harvard business review (6 papers)Industrial and Labor Relations Review (4 papers)The Quarterly Journal of Economics (2 papers)Business Horizons (1 paper)
- Partner nations
- United States
In The Last Decade
Theodore Levitt
43 papers receiving 3.3k citations
Theodore Levitt's Hit Papers
Peers
Comparison fields: 5 of 132
- Marketing 1.5k
- Organizational Behavior and Human Resource Management 1.3k
- Strategy and Management 1.5k
- Tourism, Leisure and Hospitality Management 109
- Management of Technology and Innovation 327
Countries citing papers authored by Theodore Levitt
This map shows the geographic impact of Theodore Levitt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Theodore Levitt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Theodore Levitt more than expected).
Fields of papers citing papers by Theodore Levitt
This network shows the impact of papers produced by Theodore Levitt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Theodore Levitt. The network helps show where Theodore Levitt may publish in the future.
Co-authors
The 25 scholars most cited alongside Theodore Levitt, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 56 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | THE GLOBALIZATION OF MARKETS Hit paper breakdown → | 1983 | 1956 |
| 2 | The Marketing Imagination Hit paper breakdown → | 1983 | 606 |
| 3 | 1981 | 440 | |
| 4 | After the Sale is Over... | 1983 | 268 |
| 5 | 2002 | 141 | |
| 6 | 1960 | 87 | |
| 7 | Thinking About Management | 1990 | 56 |
| 8 | 1966 | 54 | |
| 9 | The third sector;: New tactics for a responsive society | 1973 | 52 |
| 10 | The Marketing Mode Pathways to Corporate Growth | 1969 | 47 |
| 11 | 1967 | 43 | |
| 12 | 1960 | 35 | |
| 13 | 1976 | 31 | |
| 14 | Marketing myopia. 1960. | 2004 | 30 |
| 15 | 1967 | 27 | |
| 16 | Innovation in Marketing: New Perspectives for Profit and Growth | 1962 | 24 |
| 17 | 1960 | 22 | |
| 18 | 1973 | 18 | |
| 19 | 1984 | 16 | |
| 20 | 1959 | 16 |
About Theodore Levitt
Theodore Levitt is a scholar working on Organizational Behavior and Human Resource Management, Strategy and Management, Sociology and Political Science, Economics and Econometrics and Marketing, having authored 56 papers that have together received 4.1k indexed citations. Recurring topics across this work include Organizational Management and Innovation (5 papers), Merger and Competition Analysis (2 papers), Intellectual Capital and Performance Analysis (2 papers), Management, Economics, and Public Policy (1 paper), Business Strategy and Innovation (1 paper), Bayesian Modeling and Causal Inference (1 paper), Logic, Reasoning, and Knowledge (1 paper) and AI-based Problem Solving and Planning (1 paper). The work is most often cited by research in Marketing (1.5k citations), Organizational Behavior and Human Resource Management (1.3k citations), Strategy and Management (1.5k citations), Tourism, Leisure and Hospitality Management (109 citations) and Management of Technology and Innovation (327 citations). Theodore Levitt has collaborated with scholars based in United States. Frequent co-authors include Robert D. Buzzell, Peter L. Wright, Paulo Costa, Kathryn Blackmond Laskey, Kuo‐Chu Chang, Philip Kotler, Wei Sun, Aubrey Wilson, Gary Hamel and James C. Anderson. Their work appears in journals such as Journal of Marketing, Harvard business review, Industrial and Labor Relations Review, The Quarterly Journal of Economics and Business Horizons.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.