Nancy V. Wünderlich
Impact in
- Marketing top 0.5%
- Service and Product Innovation
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour
Papers in
- Marketing 24
- Service and Product Innovation 14
- Consumer Retail Behavior Studies 9
- Sharing Economy and Platforms 3
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- Customer Service Quality and Loyalty 17
- Co-authors
- Markus Blut (6 shared papers)Christian Brock (6 shared papers)Cheng Wang (1 shared paper)Florian von Wangenheim (7 shared papers)Mary Jo Bitner (1 shared paper)Chris Voss (2 shared papers)Arne De Keyser (1 shared paper)Bart Larivière (1 shared paper)
- Journals
- Journal of Business Research (7 papers)Journal of service management (3 papers)Journal of Retailing (3 papers)Journal of Business Economics (1 paper)MIS Quarterly (1 paper)
- Partner nations
- GermanyUnited KingdomUnited States
In The Last Decade
Nancy V. Wünderlich
33 papers receiving 2.4k citations
Nancy V. Wünderlich's Hit Papers
Peers
Comparison fields: 5 of 99
- Marketing 1.1k
- Information Systems and Management 463
- Organizational Behavior and Human Resource Management 632
- Artificial Intelligence 878
- Sociology and Political Science 959
Countries citing papers authored by Nancy V. Wünderlich
This map shows the geographic impact of Nancy V. Wünderlich's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nancy V. Wünderlich with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nancy V. Wünderlich more than expected).
Fields of papers citing papers by Nancy V. Wünderlich
This network shows the impact of papers produced by Nancy V. Wünderlich. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nancy V. Wünderlich. The network helps show where Nancy V. Wünderlich may publish in the future.
Co-authors
The 25 scholars most cited alongside Nancy V. Wünderlich, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 36 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI Hit paper breakdown → | 2021 | 747 |
| 2 | “Service Encounter 2.0”: An investigation into the roles of technology, employees and customers Hit paper breakdown → | 2017 | 511 |
| 3 | 2012 | 223 | |
| 4 | 2015 | 167 | |
| 5 | 2014 | 105 | |
| 6 | 2011 | 85 | |
| 7 | 2019 | 79 | |
| 8 | 2013 | 60 | |
| 9 | 2016 | 55 | |
| 10 | A Nice and Friendly Chat with a Bot: User Perceptions of AI-Based Service Agents | 2017 | 50 |
| 11 | 2012 | 48 | |
| 12 | 2020 | 46 | |
| 13 | 2020 | 46 | |
| 14 | 2016 | 44 | |
| 15 | 2024 | 33 | |
| 16 | 2019 | 30 | |
| 17 | 2022 | 25 | |
| 18 | 2021 | 17 | |
| 19 | 2017 | 16 | |
| 20 | 2020 | 13 |
About Nancy V. Wünderlich
Nancy V. Wünderlich is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Artificial Intelligence and Strategy and Management, having authored 36 papers that have together received 2.5k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (17 papers), Service and Product Innovation (14 papers), Digital Marketing and Social Media (12 papers), Consumer Retail Behavior Studies (9 papers), AI in Service Interactions (6 papers), Technology Adoption and User Behaviour (5 papers), Digital Platforms and Economics (3 papers) and Sharing Economy and Platforms (3 papers). The work is most often cited by research in Marketing (1.1k citations), Information Systems and Management (463 citations), Organizational Behavior and Human Resource Management (632 citations), Artificial Intelligence (878 citations) and Sociology and Political Science (959 citations). Nancy V. Wünderlich has collaborated with scholars based in Germany, United Kingdom and United States. Frequent co-authors include Markus Blut, Christian Brock, Cheng Wang, Florian von Wangenheim, Mary Jo Bitner, Chris Voss, Arne De Keyser, Bart Larivière, David E. Bowen and Nancy J. Sirianni. Their work appears in journals such as Journal of Business Research, Journal of service management, Journal of Retailing, Journal of Business Economics and MIS Quarterly.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.