Moira Clark
Impact in
- Marketing top 0.2%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
- Consumer Behavior and Marketing Influence
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- Customer Service Quality and Loyalty
Papers in
- Marketing 33
- Consumer Behavior in Brand Consumption and Identification 14
- Service and Product Innovation 11
- Consumer Retail Behavior Studies 7
- Sharing Economy and Platforms 5
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- Customer Service Quality and Loyalty 27
- Co-authors
- Neil Hair (6 shared papers)Susan Rose (4 shared papers)Hugh Wilson (6 shared papers)Fred Lemke (2 shared papers)Phillip Samouel (1 shared paper)Linda D. Hollebeek (20 shared papers)Ana Isabel Canhoto (3 shared papers)Valdimar Sigurðsson (8 shared papers)
- Journals
- Psychology and Marketing (5 papers)Journal of Marketing Management (4 papers)Journal of Retailing and Consumer Services (2 papers)Journal of Strategic Marketing (2 papers)Journal of the Academy of Marketing Science (2 papers)
- Partner nations
- United KingdomEstoniaFrance
In The Last Decade
Moira Clark
52 papers receiving 2.8k citations
Moira Clark's Hit Papers
Peers
Comparison fields: 5 of 101
- Marketing 1.8k
- Organizational Behavior and Human Resource Management 1.4k
- Information Systems and Management 784
- Sociology and Political Science 1.6k
- Human-Computer Interaction 113
Countries citing papers authored by Moira Clark
This map shows the geographic impact of Moira Clark's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Moira Clark with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Moira Clark more than expected).
Fields of papers citing papers by Moira Clark
This network shows the impact of papers produced by Moira Clark. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Moira Clark. The network helps show where Moira Clark may publish in the future.
Co-authors
The 25 scholars most cited alongside Moira Clark, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 54 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes Hit paper breakdown → | 2012 | 780 |
| 2 | Customer experience quality: an exploration in business and consumer contexts using repertory grid technique Hit paper breakdown → | 2010 | 641 |
| 3 | 2010 | 275 | |
| 4 | 2021 | 134 | |
| 5 | Relationship Marketing: Strategy And Implementation | 1999 | 129 |
| 6 | 2020 | 109 | |
| 7 | 2021 | 82 | |
| 8 | 2020 | 64 | |
| 9 | 2013 | 64 | |
| 10 | 2020 | 61 | |
| 11 | 2009 | 56 | |
| 12 | 2022 | 50 | |
| 13 | 1997 | 48 | |
| 14 | 2013 | 36 | |
| 15 | 2002 | 33 | |
| 16 | 2007 | 30 | |
| 17 | 2021 | 29 | |
| 18 | 2022 | 29 | |
| 19 | 2020 | 28 | |
| 20 | 2020 | 28 |
About Moira Clark
Moira Clark is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management and Management Information Systems, having authored 54 papers that have together received 3.0k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (27 papers), Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (14 papers), Service and Product Innovation (11 papers), Consumer Retail Behavior Studies (7 papers), Cognitive and psychological constructs research (6 papers), Sharing Economy and Platforms (5 papers) and Virtual Reality Applications and Impacts (3 papers). The work is most often cited by research in Marketing (1.8k citations), Organizational Behavior and Human Resource Management (1.4k citations), Information Systems and Management (784 citations), Sociology and Political Science (1.6k citations) and Human-Computer Interaction (113 citations). Moira Clark has collaborated with scholars based in United Kingdom, Estonia and France. Frequent co-authors include Neil Hair, Susan Rose, Hugh Wilson, Fred Lemke, Phillip Samouel, Linda D. Hollebeek, Ana Isabel Canhoto, Valdimar Sigurðsson, Martin Christopher and Adrian Payne. Their work appears in journals such as Psychology and Marketing, Journal of Marketing Management, Journal of Retailing and Consumer Services, Journal of Strategic Marketing and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.