Raouf Ahmad Rather

64 papers and 2.9k indexed citations i.

Raouf Ahmad Rather has authored 64 papers that have received a total of 2.9k indexed citations. This includes 54 papers in Sociology and Political Science, 43 papers in Marketing and 33 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (49 papers), Consumer Behavior in Brand Consumption and Identification (36 papers) and Customer Service Quality and Loyalty (32 papers). Raouf Ahmad Rather is often cited by papers focused on Digital Marketing and Social Media (49 papers), Consumer Behavior in Brand Consumption and Identification (36 papers) and Customer Service Quality and Loyalty (32 papers) and collaborates with scholars based in India, Saudi Arabia and France. Raouf Ahmad Rather's co-authors include Linda D. Hollebeek, Shakir Hussain Parrey, Imran Khan, Tareq Rasul and Jamid Ul Islam and has published in prestigious journals such as Technological Forecasting and Social Change, Journal of Travel Research and International Journal of Hospitality Management.