Mark Alpert
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Papers in
- Marketing 19
- Consumer Behavior in Brand Consumption and Identification 12
- Consumer Market Behavior and Pricing 6
- Consumer Retail Behavior Studies 3
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- Digital Marketing and Social Media 6
- Co-authors
- James H. Myers (3 shared papers)J. Richard Gott (2 shared papers)Robert A. Peterson (2 shared papers)Rajendra K. Srivastava (3 shared papers)Allan D. Shocker (2 shared papers)Linda L. Golden (8 shared papers)Roland T. Rust (3 shared papers)Elliot Maltz (1 shared paper)
- Journals
- Scientific American (28 papers)Journal of Marketing Research (6 papers)Journal of Marketing (6 papers)Journal of Advertising (2 papers)Psychology and Marketing (2 papers)
- Partner nations
- United StatesLatviaSpain
In The Last Decade
Mark Alpert
71 papers receiving 1.9k citations
Peers
Comparison fields: 5 of 150
- Marketing 1.1k
- Tourism, Leisure and Hospitality Management 104
- General Decision Sciences 71
- Organizational Behavior and Human Resource Management 391
- Applied Psychology 64
Countries citing papers authored by Mark Alpert
This map shows the geographic impact of Mark Alpert's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Alpert with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Alpert more than expected).
Fields of papers citing papers by Mark Alpert
This network shows the impact of papers produced by Mark Alpert. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Alpert. The network helps show where Mark Alpert may publish in the future.
Co-authors
The 25 scholars most cited alongside Mark Alpert, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 78 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1968 | 265 | |
| 2 | 1971 | 229 | |
| 3 | 1990 | 223 | |
| 4 | 1984 | 154 | |
| 5 | 1984 | 151 | |
| 6 | 2003 | 135 | |
| 7 | 1968 | 125 | |
| 8 | 1971 | 104 | |
| 9 | 1972 | 98 | |
| 10 | 1987 | 96 | |
| 11 | 1984 | 84 | |
| 12 | Semantic Confusion in Attitude Research: Salience Vs. Importance Vs. Determinance | 1977 | 73 |
| 13 | 1984 | 69 | |
| 14 | Background Music As an Influence in Consumer Mood and Advertising Responses | 1989 | 57 |
| 15 | 1972 | 54 | |
| 16 | 1973 | 45 | |
| 17 | 1986 | 36 | |
| 18 | 1972 | 28 | |
| 19 | Roentgen manifestations of epidermolysis bullosa. | 1957 | 25 |
| 20 | Unresolved Issues in Identification of Determinant Attributes | 1980 | 19 |
About Mark Alpert
Mark Alpert is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Astronomy and Astrophysics and Social Psychology, having authored 78 papers that have together received 2.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (8 papers), Consumer Market Behavior and Pricing (6 papers), Digital Marketing and Social Media (6 papers), Transportation Planning and Optimization (5 papers), Urban Transport and Accessibility (4 papers), Space exploration and regulation (3 papers) and Consumer Retail Behavior Studies (3 papers). The work is most often cited by research in Marketing (1.1k citations), Tourism, Leisure and Hospitality Management (104 citations), General Decision Sciences (71 citations), Organizational Behavior and Human Resource Management (391 citations) and Applied Psychology (64 citations). Mark Alpert has collaborated with scholars based in United States, Latvia and Spain. Frequent co-authors include James H. Myers, J. Richard Gott, Robert A. Peterson, Rajendra K. Srivastava, Allan D. Shocker, Linda L. Golden, Roland T. Rust, Elliot Maltz, W. Thomas Anderson and Jonathan Z. Simon. Their work appears in journals such as Scientific American, Journal of Marketing Research, Journal of Marketing, Journal of Advertising and Psychology and Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.