Malcolm Wright
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Papers in
- Marketing 51
- Consumer Market Behavior and Pricing 31
- Consumer Behavior in Brand Consumption and Identification 29
- Consumer Retail Behavior Studies 14
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- Digital Marketing and Social Media 9
- Co-authors
- Byron Sharp (7 shared papers)Judith Holdershaw (6 shared papers)Robert East (3 shared papers)Kathy Hammond (1 shared paper)Alexander Schnack (4 shared papers)Anne Sharp (4 shared papers)G. J. Goodhardt (1 shared paper)Philip Gendall (4 shared papers)
- Journals
- European Journal of Marketing (8 papers)Australasian Marketing Journal (AMJ) (8 papers)Journal of Consumer Behaviour (5 papers)Journal of Retailing and Consumer Services (4 papers)Journal of Advertising Research (3 papers)
- Partner nations
- New ZealandAustraliaUnited Kingdom
In The Last Decade
Malcolm Wright
100 papers receiving 2.2k citations
Peers
Comparison fields: 5 of 144
- Marketing 1.2k
- Tourism, Leisure and Hospitality Management 77
- Organizational Behavior and Human Resource Management 445
- Human-Computer Interaction 177
- Information Systems and Management 187
Countries citing papers authored by Malcolm Wright
This map shows the geographic impact of Malcolm Wright's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Malcolm Wright with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Malcolm Wright more than expected).
Fields of papers citing papers by Malcolm Wright
This network shows the impact of papers produced by Malcolm Wright. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Malcolm Wright. The network helps show where Malcolm Wright may publish in the future.
Co-authors
The 25 scholars most cited alongside Malcolm Wright, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 103 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2007 | 255 | |
| 2 | 2002 | 123 | |
| 3 | 2018 | 104 | |
| 4 | 2007 | 81 | |
| 5 | 2017 | 79 | |
| 6 | 2002 | 69 | |
| 7 | 2012 | 67 | |
| 8 | 2014 | 62 | |
| 9 | 2019 | 57 | |
| 10 | 2023 | 56 | |
| 11 | 2011 | 54 | |
| 12 | 2008 | 50 | |
| 13 | 2021 | 49 | |
| 14 | 2000 | 47 | |
| 15 | 1998 | 41 | |
| 16 | Environmental Attitude Behaviour Correlations in 21 Countries | 1998 | 41 |
| 17 | 2000 | 39 | |
| 18 | 2020 | 38 | |
| 19 | 2013 | 38 | |
| 20 | New Product Diffusion Models in Marketing: An Assessment of Two Approaches | 1995 | 38 |
About Malcolm Wright
Malcolm Wright is a scholar working on Marketing, Sociology and Political Science, Economics and Econometrics, Organizational Behavior and Human Resource Management and Management Science and Operations Research, having authored 103 papers that have together received 2.4k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (31 papers), Consumer Behavior in Brand Consumption and Identification (29 papers), Consumer Retail Behavior Studies (14 papers), Customer Service Quality and Loyalty (12 papers), Digital Marketing and Social Media (9 papers), Behavioral Health and Interventions (8 papers), Innovation Diffusion and Forecasting (8 papers) and Decision-Making and Behavioral Economics (6 papers). The work is most often cited by research in Marketing (1.2k citations), Tourism, Leisure and Hospitality Management (77 citations), Organizational Behavior and Human Resource Management (445 citations), Human-Computer Interaction (177 citations) and Information Systems and Management (187 citations). Malcolm Wright has collaborated with scholars based in New Zealand, Australia and United Kingdom. Frequent co-authors include Byron Sharp, Judith Holdershaw, Robert East, Kathy Hammond, Alexander Schnack, Anne Sharp, G. J. Goodhardt, Philip Gendall, Philip Stern and J. Scott Armstrong. Their work appears in journals such as European Journal of Marketing, Australasian Marketing Journal (AMJ), Journal of Consumer Behaviour, Journal of Retailing and Consumer Services and Journal of Advertising Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.