Malcolm Wright

88 papers and 1.7k indexed citations i.

Malcolm Wright has authored 88 papers that have received a total of 1.7k indexed citations. This includes 44 papers in Marketing, 17 papers in Sociology and Political Science and 10 papers in Organic Chemistry. The topics of these papers are Consumer Market Behavior and Pricing (27 papers), Consumer Behavior in Brand Consumption and Identification (26 papers) and Consumer Retail Behavior Studies (14 papers). Malcolm Wright is often cited by papers focused on Consumer Market Behavior and Pricing (27 papers), Consumer Behavior in Brand Consumption and Identification (26 papers) and Consumer Retail Behavior Studies (14 papers) and collaborates with scholars based in New Zealand, Australia and United Kingdom. Malcolm Wright's co-authors include Judith Holdershaw, Byron Sharp, Giang Trinh, Philip Gendall and Carl Driesener and has published in prestigious journals such as Journal of Medicinal Chemistry, Journal of Business Research and Nature Climate Change.