Lara Lobschat
About
Lara Lobschat has authored 10 papers that have received a total of 1.0k indexed citations.
This includes 8 papers in Marketing, 7 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Market Behavior and Pricing (4 papers). Lara Lobschat is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Market Behavior and Pricing (4 papers) and collaborates with scholars based in The Netherlands, Germany and China. Lara Lobschat's co-authors include Peter C. Verhoef, Zhao Hong, Sarah Diefenbach and Sonja Gensler and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Retailing.
In The Last Decade
Explore authors with similar magnitude of impact
Top fields papers by Marianne Braun are about Top journals papers by Angelo Tremblay are published in Top fields papers by Elena A. Solovieva are about Top fields papers by Miwa Honda are about Top authors papers by Peter Würfel are co-authored with Top authors papers by Helen Farr are co-authored with Top fields papers by Anthony Kulesa are about Top countries impacted by papers by Walter K. Nader