Lara Lobschat

10 papers and 1.1k indexed citations i.

Lara Lobschat has authored 10 papers that have received a total of 1.1k indexed citations. This includes 8 papers in Marketing, 7 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Market Behavior and Pricing (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Lara Lobschat is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Market Behavior and Pricing (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in The Netherlands, Germany and China. Lara Lobschat's co-authors include Peter C. Verhoef, Zhao Hong, Raoul V. Kübler and Jochen Wirtz and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of Retailing.