Zhao Hong

161 total papers · 1.0k total citations
53 papers, 560 citations indexed

About

Zhao Hong is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Zhao Hong has authored 53 papers receiving a total of 560 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 16 papers in Sociology and Political Science and 13 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Zhao Hong’s work include Digital Marketing and Social Media (12 papers), Corporate Finance and Governance (11 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Zhao Hong is often cited by papers focused on Digital Marketing and Social Media (12 papers), Corporate Finance and Governance (11 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Zhao Hong collaborates with scholars based in China, France and Netherlands. Zhao Hong's co-authors include Ran Tao, Yi Li, Lara Lobschat, Huan Liu, Peter C. Verhoef, Luke C.D. Stein, Salman Yousaf, Ali Razzaq, Viktorija Kulikovskaja and Klaus G. Grunert and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Molecules.

In The Last Decade

Co-authorship network of co-authors of Zhao Hong

This figure shows the co-authorship network connecting the top 25 collaborators of Zhao Hong. A scholar is included among the top collaborators of Zhao Hong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Zhao Hong. Zhao Hong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Zhao Hong

47 papers receiving 529 citations

Fields of papers citing papers by Zhao Hong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Zhao Hong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Zhao Hong. The network helps show where Zhao Hong may publish in the future.

Countries citing papers authored by Zhao Hong

Since Specialization
Citations

This map shows the geographic impact of Zhao Hong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zhao Hong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zhao Hong more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026