John Saunders
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Papers in
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- Corporate Identity and Reputation 6
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- Consumer Behavior in Brand Consumption and Identification 6
- Co-authors
- T.C. Melewar (5 shared papers)Graham Hooley (3 shared papers)Sylvie Laforet (2 shared papers)Veronica Wong (6 shared papers)Philip Kotler (3 shared papers)Gary Armstrong (3 shared papers)Alice Young (1 shared paper)John M.T. Balmer (2 shared papers)
- Journals
- European Journal of Marketing (4 papers)Journal of Thrombosis and Thrombolysis (3 papers)Gut (2 papers)Journal of Advertising Research (2 papers)Thrombosis Research (2 papers)
- Partner nations
- United KingdomUnited StatesNew Zealand
In The Last Decade
John Saunders
62 papers receiving 1.3k citations
Peers
Comparison fields: 5 of 136
- Marketing 757
- Tourism, Leisure and Hospitality Management 71
- Organizational Behavior and Human Resource Management 356
- Strategy and Management 542
- Communication 67
Countries citing papers authored by John Saunders
This map shows the geographic impact of John Saunders's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John Saunders with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John Saunders more than expected).
Fields of papers citing papers by John Saunders
This network shows the impact of papers produced by John Saunders. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John Saunders. The network helps show where John Saunders may publish in the future.
Co-authors
The 25 scholars most cited alongside John Saunders, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 64 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1978 | 304 | |
| 2 | 2000 | 130 | |
| 3 | Marketing:podręcznik europejski | 2002 | 126 |
| 4 | 1999 | 111 | |
| 5 | 1998 | 99 | |
| 6 | Competitive positioning : the key to market success | 1993 | 87 |
| 7 | 1976 | 77 | |
| 8 | 1979 | 73 | |
| 9 | 1980 | 68 | |
| 10 | 1994 | 54 | |
| 11 | 1999 | 45 | |
| 12 | 2001 | 38 | |
| 13 | 2010 | 29 | |
| 14 | 2010 | 24 | |
| 15 | 1989 | 18 | |
| 16 | 1989 | 18 | |
| 17 | 2002 | 17 | |
| 18 | The Barriers to Achieving Stronger Marketing Orientation in British Companies: An Exploratory Study | 1989 | 16 |
| 19 | 2014 | 16 | |
| 20 | Estratégia de marketing e posicionamento competitivo | 2001 | 16 |
About John Saunders
John Saunders is a scholar working on Strategy and Management, Marketing, Cardiology and Cardiovascular Medicine, General Health Professions and Internal Medicine, having authored 64 papers that have together received 1.5k indexed citations. Recurring topics across this work include Corporate Identity and Reputation (6 papers), Atrial Fibrillation Management and Outcomes (6 papers), Venous Thromboembolism Diagnosis and Management (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Clinical Nutrition and Gastroenterology (5 papers), Aging, Elder Care, and Social Issues (4 papers), Hermeneutics and Narrative Identity (4 papers) and Health, Medicine and Society (4 papers). The work is most often cited by research in Marketing (757 citations), Tourism, Leisure and Hospitality Management (71 citations), Organizational Behavior and Human Resource Management (356 citations), Strategy and Management (542 citations) and Communication (67 citations). John Saunders has collaborated with scholars based in United Kingdom, United States and New Zealand. Frequent co-authors include T.C. Melewar, Graham Hooley, Sylvie Laforet, Veronica Wong, Philip Kotler, Gary Armstrong, Alice Young, John M.T. Balmer, Claud Regnard and Trevor Smith. Their work appears in journals such as European Journal of Marketing, Journal of Thrombosis and Thrombolysis, Gut, Journal of Advertising Research and Thrombosis Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.