Gary Armstrong
Impact in
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Behavior and Marketing Influence
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- Customer Service Quality and Loyalty
Papers in
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- Sports, Gender, and Society 44
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- Sport and Mega-Event Impacts 41
- Co-authors
- Philip Kotler (34 shared papers)Richard Giulianotti (29 shared papers)Merrie L. Brucks (3 shared papers)Marvin E. Goldberg (2 shared papers)Veronica Wong (13 shared papers)Dick Hobbs (7 shared papers)Mark A. Moon (1 shared paper)Marc Oliver Opresnik (1 shared paper)
- Journals
- Journal of Marketing (4 papers)British Journal of Sociology (3 papers)Identities (3 papers)Journal of Public Policy & Marketing (3 papers)Journal of the Academy of Marketing Science (2 papers)
- Partner nations
- United KingdomUnited StatesAustralia
In The Last Decade
Gary Armstrong
133 papers receiving 5.7k citations
Gary Armstrong's Hit Papers
Peers
Comparison fields: 5 of 167
- Marketing 2.8k
- Organizational Behavior and Human Resource Management 1.7k
- Gender Studies 1.3k
- Tourism, Leisure and Hospitality Management 141
- Information Systems and Management 627
Countries citing papers authored by Gary Armstrong
This map shows the geographic impact of Gary Armstrong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gary Armstrong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gary Armstrong more than expected).
Fields of papers citing papers by Gary Armstrong
This network shows the impact of papers produced by Gary Armstrong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gary Armstrong. The network helps show where Gary Armstrong may publish in the future.
Co-authors
The 25 scholars most cited alongside Gary Armstrong, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 151 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Principles of Marketing Hit paper breakdown → | 1972 | 3550 |
| 2 | Prinsip-prinsip pemasaran Hit paper breakdown → | 2001 | 464 |
| 3 | 1988 | 217 | |
| 4 | Fundamentos de Marketing | 2013 | 212 |
| 5 | Football Hooligans: Knowing the Score | 1998 | 201 |
| 6 | Fear and loathing in world football | 2001 | 162 |
| 7 | Principles of Marketing Global Edition | 2012 | 138 |
| 8 | Princípios de marketing | 2007 | 129 |
| 9 | Marketing:podręcznik europejski | 2002 | 121 |
| 10 | Football in Africa: Conflict, Conciliation and Community | 2004 | 118 |
| 11 | 1994 | 107 | |
| 12 | 1999 | 98 | |
| 13 | 2014 | 73 | |
| 14 | Principles of Marketing: An Asian Perspective | 2005 | 71 |
| 15 | Football Cultures and Identities | 1999 | 61 |
| 16 | 1991 | 60 | |
| 17 | 1979 | 60 | |
| 18 | Dasar-dasar Pemasaran Jilid 2 | 1997 | 57 |
| 19 | 2001 | 53 | |
| 20 | Entering the field: new perspectives on world football. | 1997 | 53 |
About Gary Armstrong
Gary Armstrong is a scholar working on Gender Studies, Sociology and Political Science, Marketing, Management of Technology and Innovation and Strategy and Management, having authored 151 papers that have together received 7.5k indexed citations. Recurring topics across this work include Sports, Gender, and Society (44 papers), Sport and Mega-Event Impacts (41 papers), Marketing and Advertising Strategies (13 papers), Sports Analytics and Performance (12 papers), Management and Marketing Education (8 papers), Physical Education and Pedagogy (7 papers), Agriculture and Agroindustry Studies (5 papers) and Digital Innovation in Industries (5 papers). The work is most often cited by research in Marketing (2.8k citations), Organizational Behavior and Human Resource Management (1.7k citations), Gender Studies (1.3k citations), Tourism, Leisure and Hospitality Management (141 citations) and Information Systems and Management (627 citations). Gary Armstrong has collaborated with scholars based in United Kingdom, United States and Australia. Frequent co-authors include Philip Kotler, Richard Giulianotti, Merrie L. Brucks, Marvin E. Goldberg, Veronica Wong, Dick Hobbs, Mark A. Moon, Marc Oliver Opresnik, Laurence P. Feldman and Frederick A. Russ. Their work appears in journals such as Journal of Marketing, British Journal of Sociology, Identities, Journal of Public Policy & Marketing and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.