Philip Kotler

134 papers and 14.4k indexed citations i.

About

Philip Kotler is a scholar working on Marketing, Management of Technology and Innovation and Strategy and Management. According to data from OpenAlex, Philip Kotler has authored 134 papers receiving a total of 14.4k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Marketing, 29 papers in Management of Technology and Innovation and 25 papers in Strategy and Management. Recurrent topics in Philip Kotler’s work include Management and Marketing Education (18 papers), Marketing and Advertising Strategies (13 papers) and Customer Service Quality and Loyalty (11 papers). Philip Kotler is often cited by papers focused on Management and Marketing Education (18 papers), Marketing and Advertising Strategies (13 papers) and Customer Service Quality and Loyalty (11 papers). Philip Kotler collaborates with scholars based in United States, Germany and Canada. Philip Kotler's co-authors include Gerald Zaltman, Sidney J. Levy, Neil H. Borden, Ravi S. Achrol, Drew Gertner, Nancy Lee, Eduardo L. Roberto, Adel I. El‐Ansary, Karen Fox and Richard A. Connor and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Philip Kotler i

Fields of papers citing papers by Philip Kotler

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Philip Kotler. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Philip Kotler may publish in the future.

Countries citing papers authored by Philip Kotler

Since Specialization
Citations

This map shows the geographic impact of Philip Kotler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Philip Kotler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Philip Kotler more than expected).

Rankless by CCL
2025