Mona Mrad
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Technology Adoption and User Behaviour
Papers in
- Marketing 24
- Consumer Behavior in Brand Consumption and Identification 22
- Consumer Retail Behavior Studies 12
- Sharing Economy and Platforms 2
-
- Digital Marketing and Social Media 14
- Impact of Technology on Adolescents 3
- Social and Intergroup Psychology 2
- Co-authors
- Charles Cui (9 shared papers)Zahy Ramadan (5 shared papers)Maya F. Farah (4 shared papers)Margaret K. Hogg (1 shared paper)Michael R. Solomon (2 shared papers)Zsófia Tóth (3 shared papers)Houcine Akrout (2 shared papers)Omar S. Itani (2 shared papers)
- Journals
- Journal of Business Research (4 papers)Journal of Retailing and Consumer Services (2 papers)European Journal of Marketing (2 papers)Journal of International Marketing (1 paper)Technology Analysis and Strategic Management (1 paper)
- Partner nations
- LebanonUnited KingdomUnited Arab Emirates
In The Last Decade
Mona Mrad
26 papers receiving 724 citations
Mona Mrad's Hit Papers
Peers
Comparison fields: 5 of 75
- Marketing 477
- Information Systems and Management 86
- Sociology and Political Science 447
- Organizational Behavior and Human Resource Management 99
- Business and International Management 12
Countries citing papers authored by Mona Mrad
This map shows the geographic impact of Mona Mrad's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mona Mrad with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mona Mrad more than expected).
Fields of papers citing papers by Mona Mrad
This network shows the impact of papers produced by Mona Mrad. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mona Mrad. The network helps show where Mona Mrad may publish in the future.
Co-authors
The 21 scholars most cited alongside Mona Mrad, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 27 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Computer-generated influencers: the rise of digital personalities Hit paper breakdown → | 2022 | 118 |
| 2 | 2016 | 82 | |
| 3 | 2020 | 81 | |
| 4 | 2018 | 74 | |
| 5 | 2019 | 67 | |
| 6 | 2017 | 62 | |
| 7 | 2018 | 47 | |
| 8 | 2022 | 45 | |
| 9 | 2017 | 38 | |
| 10 | 2024 | 26 | |
| 11 | 2018 | 26 | |
| 12 | 2022 | 20 | |
| 13 | 2022 | 10 | |
| 14 | 2024 | 8 | |
| 15 | 2017 | 7 | |
| 16 | 2023 | 6 | |
| 17 | 2019 | 6 | |
| 18 | 2022 | 6 | |
| 19 | 2024 | 4 | |
| 20 | 2017 | 4 |
About Mona Mrad
Mona Mrad is a scholar working on Marketing, Sociology and Political Science, Museology, Organizational Behavior and Human Resource Management and Strategy and Management, having authored 27 papers that have together received 749 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (14 papers), Consumer Retail Behavior Studies (12 papers), Impact of Technology on Adolescents (3 papers), Customer Service Quality and Loyalty (3 papers), Sharing Economy and Platforms (2 papers), Fashion and Cultural Textiles (2 papers) and Social and Intergroup Psychology (2 papers). The work is most often cited by research in Marketing (477 citations), Information Systems and Management (86 citations), Sociology and Political Science (447 citations), Organizational Behavior and Human Resource Management (99 citations) and Business and International Management (12 citations). Mona Mrad has collaborated with scholars based in Lebanon, United Kingdom and United Arab Emirates. Frequent co-authors include Charles Cui, Zahy Ramadan, Maya F. Farah, Margaret K. Hogg, Michael R. Solomon, Zsófia Tóth, Houcine Akrout, Omar S. Itani, Jun Luo and Martin J. Liu. Their work appears in journals such as Journal of Business Research, Journal of Retailing and Consumer Services, European Journal of Marketing, Journal of International Marketing and Technology Analysis and Strategic Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.