Mona Mrad
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Technology Adoption and User Behaviour
Papers in
- Marketing 18
- Consumer Behavior in Brand Consumption and Identification 17
- Consumer Retail Behavior Studies 10
-
- Digital Marketing and Social Media 10
- Social and Intergroup Psychology 2
- Co-authors
- Charles Cui (5 shared papers)Zahy Ramadan (4 shared papers)Maya F. Farah (3 shared papers)Margaret K. Hogg (1 shared paper)Michael R. Solomon (1 shared paper)Zsófia Tóth (3 shared papers)Houcine Akrout (2 shared papers)Martin J. Liu (1 shared paper)
- Journals
- Journal of Business Research (4 papers)Journal of Retailing and Consumer Services (2 papers)European Journal of Marketing (2 papers)Marketing Theory (1 paper)Industrial Marketing Management (1 paper)
- Partner nations
- LebanonUnited KingdomUnited Arab Emirates
In The Last Decade
Mona Mrad
20 papers receiving 614 citations
Mona Mrad's Hit Papers
Peers
Comparison fields: 5 of 72
- Marketing 426
- Information Systems and Management 76
- Sociology and Political Science 394
- Organizational Behavior and Human Resource Management 84
- Tourism, Leisure and Hospitality Management 7
Countries citing papers authored by Mona Mrad
This map shows the geographic impact of Mona Mrad's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mona Mrad with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mona Mrad more than expected).
Fields of papers citing papers by Mona Mrad
This network shows the impact of papers produced by Mona Mrad. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mona Mrad. The network helps show where Mona Mrad may publish in the future.
Co-authors
The 20 scholars most cited alongside Mona Mrad, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 21 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Computer-generated influencers: the rise of digital personalities Hit paper breakdown → | 2022 | 98 |
| 2 | 2020 | 72 | |
| 3 | 2016 | 71 | |
| 4 | 2018 | 69 | |
| 5 | 2019 | 62 | |
| 6 | 2017 | 61 | |
| 7 | 2018 | 45 | |
| 8 | 2022 | 39 | |
| 9 | 2017 | 38 | |
| 10 | 2018 | 23 | |
| 11 | 2022 | 19 | |
| 12 | 2024 | 16 | |
| 13 | 2022 | 10 | |
| 14 | 2024 | 6 | |
| 15 | 2023 | 5 | |
| 16 | 2022 | 5 | |
| 17 | 2024 | 3 | |
| 18 | 2017 | 3 | |
| 19 | Transfer Printing and Cellulose Based substrates for modern Textile Printing | 2019 | 2 |
| 20 | 2025 | 1 |
About Mona Mrad
Mona Mrad is a scholar working on Marketing, Sociology and Political Science, Museology, Strategy and Management and Organizational Behavior and Human Resource Management, having authored 21 papers that have together received 648 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (17 papers), Consumer Retail Behavior Studies (10 papers), Digital Marketing and Social Media (10 papers), Customer Service Quality and Loyalty (2 papers), Fashion and Cultural Textiles (2 papers), Social and Intergroup Psychology (2 papers), Knowledge Management and Sharing (1 paper) and Innovation and Socioeconomic Development (1 paper). The work is most often cited by research in Marketing (426 citations), Information Systems and Management (76 citations), Sociology and Political Science (394 citations), Organizational Behavior and Human Resource Management (84 citations) and Tourism, Leisure and Hospitality Management (7 citations). Mona Mrad has collaborated with scholars based in Lebanon, United Kingdom and United Arab Emirates. Frequent co-authors include Charles Cui, Zahy Ramadan, Maya F. Farah, Margaret K. Hogg, Michael R. Solomon, Zsófia Tóth, Houcine Akrout, Martin J. Liu, Omar S. Itani and Jun Luo. Their work appears in journals such as Journal of Business Research, Journal of Retailing and Consumer Services, European Journal of Marketing, Marketing Theory and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.