Deepa Sethi
About
Deepa Sethi has authored 21 papers that have received a total of 259 indexed citations.
This includes 10 papers in Sociology and Political Science, 7 papers in Organizational Behavior and Human Resource Management and 4 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and AI in Service Interactions (3 papers). Deepa Sethi is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and AI in Service Interactions (3 papers) and collaborates with scholars based in India, United States and United Kingdom. Deepa Sethi's co-authors include Vikas Arya, Tadayuki Hara, Jéssica Vieira de Souza Meira, Nishtha Malik and Ye Shen and has published in prestigious journals such as Technological Forecasting and Social Change, International Journal of Hospitality Management and International Journal of Information Management.
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