Kyung Hoon Kim

79 papers and 1.9k indexed citations i.

Kyung Hoon Kim has authored 79 papers that have received a total of 1.9k indexed citations. This includes 50 papers in Marketing, 32 papers in Organizational Behavior and Human Resource Management and 31 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (37 papers), Digital Marketing and Social Media (31 papers) and Customer Service Quality and Loyalty (30 papers). Kyung Hoon Kim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (37 papers), Digital Marketing and Social Media (31 papers) and Customer Service Quality and Loyalty (30 papers) and collaborates with scholars based in South Korea, United States and China. Kyung Hoon Kim's co-authors include Eunju Ko, Sang Jin Kim, Hakil Moon, Joonheui Bae and Shuman Wang and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and Industrial Marketing Management.