Erik Maier

24 papers and 602 indexed citations i.

About

Erik Maier has authored 24 papers that have received a total of 602 indexed citations. This includes 21 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Market Behavior and Pricing (9 papers) and Consumer Retail Behavior Studies (7 papers). Erik Maier is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Market Behavior and Pricing (9 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in Germany, United Kingdom and Sweden. Erik Maier's co-authors include Robert L. Wilken, Florian Dost, Jaap E. Wieringa, Anja Weber and V. Kasturi Rangan and has published in prestigious journals such as Journal of Marketing, Journal of Cleaner Production and Journal of Advertising.

In The Last Decade

Fields of papers published by Erik Maier

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by Erik Maier

Since Specialization
Citations
Rankless by CCL
2025