Raji Srinivasan

48 papers and 3.3k indexed citations i.

Raji Srinivasan has authored 48 papers that have received a total of 3.3k indexed citations. This includes 20 papers in Strategy and Management, 18 papers in Marketing and 15 papers in Accounting. The topics of these papers are Corporate Finance and Governance (14 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (9 papers). Raji Srinivasan is often cited by papers focused on Corporate Finance and Governance (14 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in United States, United Kingdom and Australia. Raji Srinivasan's co-authors include Gary L. Lilien, Arvind Rangaswamy, Shrihari Sridhar, Rajdeep Grewal and Leigh McAlister and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.