Don Peppers
Impact in
- Marketing top 0.5%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Customer churn and segmentation
- Consumer Market Behavior and Pricing
- Service and Product Innovation
-
- Customer Service Quality and Loyalty
Papers in
-
- Marketing and Advertising Strategies 2
- Customer churn and segmentation 2
-
- Customer Service Quality and Loyalty 5
- Co-authors
- Martha Rogers (24 shared papers)Peter A. Schneider (1 shared paper)Bob Dorf (2 shared papers)Sanjit Sengupta (1 shared paper)Paul B. Greenberg (1 shared paper)B. Joseph Pine (1 shared paper)Zafar U. Ahmed (1 shared paper)Mildred Golden Pryor (1 shared paper)
- Journals
- Harvard business review (1 paper)Journal of Product Innovation Management (1 paper)Journal of Marketing (1 paper)International Business Review (1 paper)Journal of Direct Data and Digital Marketing Practice (1 paper)
- Partner nations
- United States
In The Last Decade
Don Peppers
28 papers receiving 1.6k citations
Peers
Comparison fields: 5 of 93
- Marketing 1.1k
- Organizational Behavior and Human Resource Management 1.1k
- Information Systems and Management 460
- Strategy and Management 444
- Management Information Systems 228
Countries citing papers authored by Don Peppers
This map shows the geographic impact of Don Peppers's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Don Peppers with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Don Peppers more than expected).
Fields of papers citing papers by Don Peppers
This network shows the impact of papers produced by Don Peppers. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Don Peppers. The network helps show where Don Peppers may publish in the future.
Co-authors
The 11 scholars most cited alongside Don Peppers, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 28 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1995 | 410 | |
| 2 | Is your company ready for one-to-one marketing? | 1999 | 380 |
| 3 | Managing Customer Relationships: A Strategic Framework | 2004 | 267 |
| 4 | 1995 | 210 | |
| 5 | Enterprise One to One: Tools for Competing in the Interactive Age | 1996 | 184 |
| 6 | CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time | 2001 | 119 |
| 7 | 1995 | 91 | |
| 8 | 1997 | 74 | |
| 9 | The One to One Manager: Real-World Lessons in Customer Relationship Management | 1999 | 62 |
| 10 | Return on customer : creating maximum value from your scarcest resource | 2005 | 44 |
| 11 | One to One B2B: Customer Development Strategies for the Business-to-Business World | 2001 | 37 |
| 12 | 2016 | 33 | |
| 13 | The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program | 1999 | 26 |
| 14 | Do You Want to Keep Your Customers Forever | 1995 | 25 |
| 15 | The One to One Fieldbook | 1999 | 24 |
| 16 | Making It Personal: How To Profit From Personalization Without Invading Privacy | 2001 | 18 |
| 17 | Return on Customer | 2005 | 10 |
| 18 | 2000 | 9 | |
| 19 | 2013 | 5 | |
| 20 | 2011 | 5 |
About Don Peppers
Don Peppers is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Management Information Systems, Strategy and Management and Sociology and Political Science, having authored 28 papers that have together received 2.1k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (5 papers), Marketing and Advertising Strategies (2 papers), Business Strategy and Innovation (2 papers), Customer churn and segmentation (2 papers), Big Data and Business Intelligence (2 papers), Management and Marketing Education (1 paper), Nonprofit Sector and Volunteering (1 paper) and Information Technology Governance and Strategy (1 paper). The work is most often cited by research in Marketing (1.1k citations), Organizational Behavior and Human Resource Management (1.1k citations), Information Systems and Management (460 citations), Strategy and Management (444 citations) and Management Information Systems (228 citations). Don Peppers has collaborated with scholars based in United States. Frequent co-authors include Martha Rogers, Peter A. Schneider, Bob Dorf, Sanjit Sengupta, Paul B. Greenberg, B. Joseph Pine, Zafar U. Ahmed, Mildred Golden Pryor, John Deighton and G. David Adamson. Their work appears in journals such as Harvard business review, Journal of Product Innovation Management, Journal of Marketing, International Business Review and Journal of Direct Data and Digital Marketing Practice.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.