Merlin Stone
Impact in
- Marketing top 0.5%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Service and Product Innovation
-
- Customer Service Quality and Loyalty
Papers in
-
- Customer Service Quality and Loyalty 46
- Marketing 44
- Customer churn and segmentation 15
- Marketing and Advertising Strategies 10
- Consumer Retail Behavior Studies 10
- Co-authors
- Neil Woodcock (12 shared papers)Eleni Aravopoulou (28 shared papers)Bryan Foss (18 shared papers)Yüksel Ekinci (10 shared papers)Liz Machtynger (10 shared papers)Geraint Evans (6 shared papers)Paul Laughlin (5 shared papers)Len Tiu Wright (5 shared papers)
- Journals
- The Bottom Line Managing Library Finances (15 papers)Long Range Planning (10 papers)Journal of Business-to-Business Marketing (4 papers)Journal Of Vacation Marketing (2 papers)Journal of Research in Interactive Marketing (2 papers)
- Partner nations
- United KingdomUnited StatesBahrain
In The Last Decade
Merlin Stone
142 papers receiving 2.1k citations
Merlin Stone's Hit Papers
Peers
Comparison fields: 5 of 110
- Marketing 992
- Organizational Behavior and Human Resource Management 972
- Information Systems and Management 478
- Management Information Systems 522
- Strategy and Management 585
Countries citing papers authored by Merlin Stone
This map shows the geographic impact of Merlin Stone's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Merlin Stone with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Merlin Stone more than expected).
Fields of papers citing papers by Merlin Stone
This network shows the impact of papers produced by Merlin Stone. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Merlin Stone. The network helps show where Merlin Stone may publish in the future.
Co-authors
The 25 scholars most cited alongside Merlin Stone, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 157 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Artificial intelligence (AI) in strategic marketing decision-making: a research agenda Hit paper breakdown → | 2020 | 223 |
| 2 | 2002 | 140 | |
| 3 | 1996 | 134 | |
| 4 | 2004 | 113 | |
| 5 | 2019 | 105 | |
| 6 | 2008 | 103 | |
| 7 | 2014 | 97 | |
| 8 | 2001 | 65 | |
| 9 | 2001 | 57 | |
| 10 | 2005 | 47 | |
| 11 | 2017 | 45 | |
| 12 | 2016 | 44 | |
| 13 | 2018 | 43 | |
| 14 | 2009 | 40 | |
| 15 | 2003 | 39 | |
| 16 | 2013 | 38 | |
| 17 | Customer relationship marketing : get to know your customers and win their loyalty | 2000 | 36 |
| 18 | 2001 | 30 | |
| 19 | 2003 | 29 | |
| 20 | 2002 | 28 |
About Merlin Stone
Merlin Stone is a scholar working on Organizational Behavior and Human Resource Management, Marketing, Sociology and Political Science, Management Information Systems and Strategy and Management, having authored 157 papers that have together received 2.5k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (46 papers), Digital Marketing and Social Media (21 papers), Big Data and Business Intelligence (16 papers), Customer churn and segmentation (15 papers), Technology Adoption and User Behaviour (13 papers), Business Strategy and Innovation (11 papers), Marketing and Advertising Strategies (10 papers) and Consumer Retail Behavior Studies (10 papers). The work is most often cited by research in Marketing (992 citations), Organizational Behavior and Human Resource Management (972 citations), Information Systems and Management (478 citations), Management Information Systems (522 citations) and Strategy and Management (585 citations). Merlin Stone has collaborated with scholars based in United Kingdom, United States and Bahrain. Frequent co-authors include Neil Woodcock, Eleni Aravopoulou, Bryan Foss, Yüksel Ekinci, Liz Machtynger, Geraint Evans, Paul Laughlin, Len Tiu Wright, Clive Nancarrow and Ashraf Labib. Their work appears in journals such as The Bottom Line Managing Library Finances, Long Range Planning, Journal of Business-to-Business Marketing, Journal Of Vacation Marketing and Journal of Research in Interactive Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.