Journal of Direct Data and Digital Marketing Practice

251 papers and 2.5k indexed citations i.

About

The 251 papers published in Journal of Direct Data and Digital Marketing Practice in the last decades have received a total of 2.5k indexed citations. Papers published in Journal of Direct Data and Digital Marketing Practice usually cover Sociology and Political Science (113 papers), Marketing (86 papers) and Information Systems and Management (41 papers) specifically the topics of Digital Marketing and Social Media (83 papers), Technology Adoption and User Behaviour (35 papers) and Customer Service Quality and Loyalty (30 papers). The most active scholars publishing in Journal of Direct Data and Digital Marketing Practice are Efthymios Constantinides, Richard Webber, Nic Newman, Richard Harris, Peter Sleight, Neil Morris, Merlin Stone, Julia Wolny, Jacques Bughin and Dave Chaffey.

In The Last Decade

Fields of papers published in Journal of Direct Data and Digital Marketing Practice

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Journal of Direct Data and Digital Marketing Practice. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Journal of Direct Data and Digital Marketing Practice.

Countries where authors publish in Journal of Direct Data and Digital Marketing Practice

Since Specialization
Citations

This map shows the geographic impact of research published in Journal of Direct Data and Digital Marketing Practice. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Journal of Direct Data and Digital Marketing Practice with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Journal of Direct Data and Digital Marketing Practice more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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