Journal of Direct Data and Digital Marketing Practice

250 papers and 2.4k indexed citations i.

About

The 250 papers published in Journal of Direct Data and Digital Marketing Practice in the last decades have received a total of 2.4k indexed citations. Papers published in Journal of Direct Data and Digital Marketing Practice usually cover Sociology and Political Science (112 papers), Marketing (85 papers) and Information Systems and Management (41 papers) specifically the topics of Digital Marketing and Social Media (82 papers), Technology Adoption and User Behaviour (35 papers) and Customer Service Quality and Loyalty (29 papers). The most active scholars publishing in Journal of Direct Data and Digital Marketing Practice are Merlin Stone, Richard Webber, Michael Peterson, Don E. Schultz and Alan Mitchell.

In The Last Decade

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Countries where authors publish in Journal of Direct Data and Digital Marketing Practice

Since Specialization
Total citations of papers
Rankless by CCL
2025