Barbara Loken
Impact in
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Papers in
- Marketing 25
- Consumer Behavior in Brand Consumption and Identification 25
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- Digital Marketing and Social Media 8
- Social and Intergroup Psychology 6
- Co-authors
- Deborah Roedder John (6 shared papers)Melanie Wakefield (2 shared papers)David M. Boush (2 shared papers)James Ward (4 shared papers)Joan Meyers‐Levy (1 shared paper)Christopher Joiner (8 shared papers)Alan J. Dubinsky (1 shared paper)Alokparna Basu Monga (1 shared paper)
- Journals
- Journal of Consumer Psychology (7 papers)Journal of Applied Psychology (4 papers)Journal of Marketing (4 papers)Journal of Marketing Research (3 papers)Journal of Consumer Research (2 papers)
- Partner nations
- United StatesChinaSouth Korea
In The Last Decade
Barbara Loken
60 papers receiving 5.6k citations
Barbara Loken's Hit Papers
Peers
Comparison fields: 5 of 163
- Marketing 3.2k
- Tourism, Leisure and Hospitality Management 249
- Organizational Behavior and Human Resource Management 1.1k
- Applied Psychology 433
- Information Systems and Management 481
Countries citing papers authored by Barbara Loken
This map shows the geographic impact of Barbara Loken's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara Loken with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara Loken more than expected).
Fields of papers citing papers by Barbara Loken
This network shows the impact of papers produced by Barbara Loken. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara Loken. The network helps show where Barbara Loken may publish in the future.
Co-authors
The 25 scholars most cited alongside Barbara Loken, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 61 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Use of mass media campaigns to change health behaviour Hit paper breakdown → | 2010 | 1685 |
| 2 | A Process-Tracing Study of Brand Extension Evaluation Hit paper breakdown → | 1991 | 616 |
| 3 | Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? Hit paper breakdown → | 1993 | 546 |
| 4 | Revisiting gender differences: What we know and what lies ahead Hit paper breakdown → | 2014 | 393 |
| 5 | 1990 | 362 | |
| 6 | 1989 | 325 | |
| 7 | 1998 | 304 | |
| 8 | 1991 | 277 | |
| 9 | 2006 | 261 | |
| 10 | 1993 | 220 | |
| 11 | 2005 | 149 | |
| 12 | 1998 | 126 | |
| 13 | 1986 | 106 | |
| 14 | Predicting and understanding family planning behaviors | 1980 | 101 |
| 15 | 2016 | 71 | |
| 16 | Categorization theory and research in consumer psychology: Category representation and category-based inference. | 2008 | 59 |
| 17 | 2017 | 58 | |
| 18 | Brands and brand management : contemporary research perspectives | 2010 | 52 |
| 19 | 2004 | 45 | |
| 20 | Heavy smokers', light smokers', and nonsmokers' beliefs about cigarette smoking. | 1982 | 41 |
About Barbara Loken
Barbara Loken is a scholar working on Marketing, Sociology and Political Science, Social Psychology, Applied Psychology and Organizational Behavior and Human Resource Management, having authored 61 papers that have together received 6.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (25 papers), Cultural Differences and Values (13 papers), Behavioral Health and Interventions (9 papers), Digital Marketing and Social Media (8 papers), Social and Intergroup Psychology (6 papers), Smoking Behavior and Cessation (5 papers), Evolutionary Psychology and Human Behavior (4 papers) and Media Influence and Health (4 papers). The work is most often cited by research in Marketing (3.2k citations), Tourism, Leisure and Hospitality Management (249 citations), Organizational Behavior and Human Resource Management (1.1k citations), Applied Psychology (433 citations) and Information Systems and Management (481 citations). Barbara Loken has collaborated with scholars based in United States, China and South Korea. Frequent co-authors include Deborah Roedder John, Melanie Wakefield, David M. Boush, James Ward, Joan Meyers‐Levy, Christopher Joiner, Alan J. Dubinsky, Alokparna Basu Monga, Kyeongheui Kim and Joann Peck. Their work appears in journals such as Journal of Consumer Psychology, Journal of Applied Psychology, Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.