Barbara Loken
Impact in
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Papers in
- Marketing 26
- Consumer Behavior in Brand Consumption and Identification 26
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- Behavioral Health and Interventions 10
- Co-authors
- Melanie A Wakefield (1 shared paper)Deborah Roedder John (7 shared papers)David M. Boush (2 shared papers)James C. Ward (4 shared papers)Joan Meyers‐Levy (1 shared paper)Christopher Joiner (9 shared papers)Alan J. Dubinsky (1 shared paper)Kyeongheui Kim (1 shared paper)
- Journals
- Journal of Consumer Psychology (7 papers)Journal of Applied Psychology (4 papers)Journal of Marketing (4 papers)Journal of Marketing Research (3 papers)Nicotine & Tobacco Research (2 papers)
- Partner nations
- United StatesCanadaAustralia
In The Last Decade
Barbara Loken
60 papers receiving 5.9k citations
Barbara Loken's Hit Papers
Peers
Comparison fields: 5 of 165
- Marketing 3.4k
- Tourism, Leisure and Hospitality Management 262
- Organizational Behavior and Human Resource Management 1.1k
- Applied Psychology 455
- Information Systems and Management 505
Countries citing papers authored by Barbara Loken
This map shows the geographic impact of Barbara Loken's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara Loken with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara Loken more than expected).
Fields of papers citing papers by Barbara Loken
This network shows the impact of papers produced by Barbara Loken. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara Loken. The network helps show where Barbara Loken may publish in the future.
Co-authors
The 25 scholars most cited alongside Barbara Loken, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 61 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Use of mass media campaigns to change health behaviour Hit paper breakdown → | 2010 | 1824 |
| 2 | 1991 | 630 | |
| 3 | 1993 | 542 | |
| 4 | Revisiting gender differences: What we know and what lies ahead Hit paper breakdown → | 2014 | 437 |
| 5 | 1990 | 375 | |
| 6 | 1989 | 340 | |
| 7 | 1998 | 302 | |
| 8 | 1991 | 283 | |
| 9 | 2006 | 281 | |
| 10 | 1993 | 234 | |
| 11 | 2005 | 163 | |
| 12 | 1998 | 132 | |
| 13 | Predicting and understanding family planning behaviors | 1980 | 107 |
| 14 | 1986 | 107 | |
| 15 | 2016 | 77 | |
| 16 | Brands and brand management : contemporary research perspectives | 2010 | 67 |
| 17 | 2017 | 62 | |
| 18 | Categorization theory and research in consumer psychology: Category representation and category-based inference. | 2008 | 57 |
| 19 | 2004 | 50 | |
| 20 | Heavy smokers', light smokers', and nonsmokers' beliefs about cigarette smoking. | 1982 | 42 |
About Barbara Loken
Barbara Loken is a scholar working on Marketing, Applied Psychology, Social Psychology, Sociology and Political Science and Organizational Behavior and Human Resource Management, having authored 61 papers that have together received 6.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (26 papers), Cultural Differences and Values (13 papers), Behavioral Health and Interventions (10 papers), Digital Marketing and Social Media (8 papers), Social and Intergroup Psychology (6 papers), Evolutionary Psychology and Human Behavior (5 papers), Smoking Behavior and Cessation (5 papers) and Media Influence and Health (4 papers). The work is most often cited by research in Marketing (3.4k citations), Tourism, Leisure and Hospitality Management (262 citations), Organizational Behavior and Human Resource Management (1.1k citations), Applied Psychology (455 citations) and Information Systems and Management (505 citations). Barbara Loken has collaborated with scholars based in United States, Canada and Australia. Frequent co-authors include Melanie A Wakefield, Deborah Roedder John, David M. Boush, James C. Ward, Joan Meyers‐Levy, Christopher Joiner, Alan J. Dubinsky, Kyeongheui Kim, Alokparna Basu Monga and Joann Peck. Their work appears in journals such as Journal of Consumer Psychology, Journal of Applied Psychology, Journal of Marketing, Journal of Marketing Research and Nicotine & Tobacco Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.